Wood Flooring

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Publisher : Catalina Research Inc.
Report Number : FC 087
Published : April 2014
Pages : 209
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CATALINA RESEARCH INC

"Stay ahead of the curve with the knowledge and resources your competitors have been using for over three decades!"

Catalina Research Presents…

WOOD FLOORING FC087:

Released April 2014

Catalina Research announces the release of our 209-page Catalina Report on Wood Flooring. This fact-filled report provides action-oriented executives with up-to-date information on finished and unfinished softwood, oak, maple, and other hardwood flooring products. Each page will assist the wood flooring executive exploit growing solid and engineered product lines, improve plant efficiency, strengthen distribution, penetrate end-use markets, gain share world markets, and plan for 2014 and beyond.

Catalina Reports contain the timely data that allows users to evaluate market size, growth potential, end-use markets, profitability, market share, and the competitive environment. So turn to a Catalina Report when developing strategies to take advantage of opportunities in residential and nonresidential wood flooring sales, retail distribution channels, and foreign markets.

The table of contents shows the significant data and information included in this report. Each section is summarized to clearly point to the pertinent industry trends. Look it over, fill out the order form, and receive your Catalina Report promptly. You will find it a valuable planning tool.


SUBJECT MATTER

U.S. WOOD FLOORING INDUSTRY TRENDS (1987- 2019)

  • Wood flooring market sales
  • Share of U.S. floor coverings industry
  • Solid versus engineered products
  • Shipments, imports, and exports
  • Source of supply by country
  • Price and profit trends

WOOD FLOORING SHIPMENTS, IMPORTS, AND PRICES (1987-2019)

  • Oak and maple flooring
  • Other hardwoods
  • Exotic species
  • Bamboo
  • Softwoods
  • Engineered flooring by thickness
  • Rustic and reclaimed flooring markets
  • Lacey Act and environmental certification
  • ITC Chinese import tariff ruling
  • Imports by major country of origin

WOOD FLOORING END-USE MARKETS (1997-2014)

  • New residentialconstruction
  • Residential remodeling and replacement
  • Factory-built housing
  • New nonresidential construction
  • Commercial contract
  • Transportation equipment

WOOD FLOORING DISTRIBUTION CHANNELS (1987-2013)

  • Retail sales by floor coverings stores, home centers, and others
  • Home Depot, Lowe’s, and Lumber Liquidators’ share of wood flooring total retail sales
  • Retail hardwood flooring retail sales by region
  • Distributor business by species, product, and finish sold
  • Contractor business revenues
  • Contractor revenues by type of work
  • Contractor revenues by species, product, and finish sold
  • Export shipments by product by country of destination
  • Wholesaler sales trends

FACTORS AFFECTING DEMAND AND DISTRIBUTION (1987-2014)

  • Building construction spending
  • Spending by building type
  • Housing completions and resales
  • Housing starts, permits, and factory-built housing
  • Characteristics of new housing
  • New single-family houses sold by sales price and average value
  • Top 11 builders
  • Regional housing market analysis
  • Hard surface flooring spending and by household demographics
  • Number and average cost of hard surface flooring jobs
  • Mortgage rates and personal income
  • Household demographics: income, age, size, and region

PLANT PROFITABILITY AND THE COMPETITIVE ENVIRONMENT (1987-2014)

  • Number of plants and revenues
  • Payroll and material costs
  • Plant profit margins
  • Lumber production and price trends
  • Lumber exports and imports
  • Capital expenditures
  • Plant labor situation
  • Top 7 company market shares
  • Armstrong sales and profit margins

WORLD WOOD FLOORING MARKETS (1992-2013)

  • World wood flooring markets
  • Canadian market sales
  • Shipments by world area
  • Canadian solid and engineered wood flooring exports/imports
  • Canadian building permits/housing starts
  • Canadian exports and imports by major trading country
  • Chinese wood flooring market rends
  • Chinese engineered/solid/bamboo flooring production trends
  • Top European company market shares

COMPANY PROFILES

  • Catalina Research has profiled 23 leading North American and other worldwide wood flooring product manufacturers and marketers. Some of the top companies include:
    • Armstrong
    • BR-111
    • Boa-Franc
    • Kahrs
    • Lumber Liquidators
    • Mannington Mills
    • Mohawk Industries
    • Mullican Floors
    • Shaw Industries
    • Somerset

Table of Contents

TABLE OF CONTENTS

SECTION 1
U.S. WOOD FLOORING INDUSTRY TRENDS

Summary Of Major Findings
Wood Flooring Sales And Factors Driving Demand
Changing Product Mix
End-Use Markets
Retail Distribution Channels
Competitive Environment
Industry Profit Margins And Capital Investments
Industry Outlook
Scope and methodology
Table 1-1
Value Of U.S. Wood Flooring Sales, 1987-2019 (dollars)
Figure 1-1
Value Of U.S. Wood Flooring Sales, 2004-2019 (dollars)
Table 1-2
Quantity U.S. Wood Flooring Sales And Average Value Per Square Foot Sold, 1992-2019 (square feet and dollars)
Table 1-3
Wood Flooring's Position In The U.S. Floor Coverings Market, 1992-2019 (dollars, square feet, and percent)
Figure 1-2
Wood Flooring’s Share Of The Total U.S. Floor Coverings Market, 2007-2014 (percent)
Table 1-4
Wood Flooring’s Position In The U.S. Hard Surface Floor Coverings Market, 1992-2019 (dollars, square feet, and percent)
Table 1-5
U.S. Wood Flooring Shipments, Exports, And Imports, 2002-2019 (dollars, square feet, and percent): Shipments, Exports, Exports Percent Shipments, Imports, And Imports Percent Market Sales
Table 1-6
U.S. Sales Of Solid And Engineered Wood Flooring, 2007-2014 (square feet and dollars)
Table 1-7
U.S. Average Value Per Square Foot Of Flooring Supplied By Product Sector, 1997-2014 (dollars): Carpet And Area Rugs, Wood Flooring, Ceramic Tile, Vinyl Sheet And Floor Tile, Other Resilient Flooring, Laminate Flooring, And Stone Flooring
Table 1-8
U.S. Producer Price Trends For Hardwood Flooring And Competing Floor Coverings, 1992-2014 (index): Hardwood Flooring, Carpet And Rugs, Resilient Flooring, And Ceramic Tile
Table 1-9
U.S. Producer Price Trends For Oak And Other Wood Flooring, 2004-2014 (index)
Table 1-10
Monthly U.S. Producer Price Trends For Hardwood Flooring, 2012-2014 (index)
Table 1-11
U.S. Wood Flooring Supply By Country Of Origin, 2007-2014 (dollars)
Table 1-12
Gross Plant Profit Margins For Hardwood Flooring Plants And The U.S. Floor Coverings Industry Average, 1987-2013 (percent)

SECTION 2
U.S. WOOD FLOORING SHIPMENTS

Summary Of Major Findings
U.S. Wood Flooring Manufacturer Shipments
Species Shipment Mix
Engineered Versus Solid Wood Flooring
Wider Variety Of Rustic Looks, Plank Sizes, And Colors
Reclaimed Flooring Market
Proprietary Finishes
Table 2-1
Value Of U.S. Wood Flooring Shipments, 1987-2019 (dollars)
Table 2-2
Quantity U.S. Wood Flooring Shipments And Average Value Per Square Foot Shipped, 1987-2019 (square feet and dollars)
Table 2-3
U.S. Solid Versus Engineered Wood Flooring Shipments, 2007-2014 (square feet and dollars)
Table 2-4
Product Definitions And Terms
Solid Wood Flooring
Parquet
Engineered Wood Flooring
Acrylic Impregnated Wood Flooring
Custom Wood Floors
Mixed Media And Mixing Species
Customized Paint Designs
Unfinished Wood Flooring
Prefinished Wood Flooring
Nail Strip Or Plank Floor
Glue-Down Floor
Floating Floor
Wood Species
Wood Flooring Cuts
Recycled And Reclaimed Wood Flooring
Wood Floor Finishes

SECTION 3
U.S. WOOD FLOORING IMPORTS

Summary Of Major Findings
Import Shipments Trends
Solid Versus Engineered Wood Flooring Imports
Imports Of Exotic Species
Imports Of Bamboo Flooring
Imports By Country
Tariff Charges And Shipping Costs
U.S. International Trade Commission Investigation
Lacey Act
Table 3-1
U.S. Wood Flooring Imports, 1992-2019 (square feet and dollars)
Table 3-2
Imports’ Share Of U.S. Wood Flooring Sales, 1992-2019 (percent)
Table 3-3
U.S. Solid Wood Flooring Imports By Material, 2007-2013 (square feet and dollars): Softwood, Maple, Birch And Beech, Exotic, And Other Hardwood
Table 3-4
U.S. Solid Exotic Species Wood Flooring Imports By Species, 2008-2013 (square feet and dollars): Jatoba, Ipe, Santos’ Mahogany, And Cumaru
Table 3-5
U.S. Engineered Wood Flooring Imports By Type, 2007-2013 (square feet and dollars): Plywood Base Face Less Than 4mm, Made Of Assembled Floor Panels Face 4 mm Or More, Mosaic Floors, And Other Multilayer Flooring
Table 3-6
U.S. Imports Of Plywood Backed Engineered Wood Flooring By Type, 2008-2013 (square feet and dollars): Tropical Wood Facing And Other Hardwood Facing
Table 3-7
U.S. Imports Of Engineered Wood Flooring Made From Assembled Panels By Type, 2007-2013 (square feet and dollars): Solid, Under 6 mm Face; 6 mm Or More Face For Other Hardwood, Mosaic Floors, And Bamboo; And Other Multilayer Floor Panels
Table 3-8
Imports’ Share Of U.S. Solid And Engineered Wood Flooring Sales, 2007-2013 (percent)
Table 3-9
Value Of U.S. Wood Flooring Imports For The Top Twelve Countries Of Origin, 2007-2013 (dollars)
Table 3-10
U.S. Solid Wood Flooring Imports For The Top Ten Countries Of Origin, 2007-2013 (dollars and square feet)
Table 3-11
U.S. Engineered Wood Floor Imports For The Top Ten Countries Of Origin, 2007-2013 (dollars and square feet)
Table 3-12
Value Of U.S. Wood Flooring Imports By Product Cost, Insurance And Freight Cost, And Tariff Charges, 2008-2013 (dollars): Solid And Engineered Wood Flooring

SECTION 4
U.S. WOOD FLOORING END-USE MARKETS AND DISTRIBUTION CHANNELS

Summary Of Major Findings
Residential Replacement Market
Nonresidential Markets
Retail Distribution Channels
Leading Wood Flooring Retail Market Shares
Regional Hardwood Flooring Retail Sales
The Distributor Channel
Installation Contractor Trends
Wood Flooring Export Shipments
Table 4-1
Value Of U.S. Wood Flooring Purchases By Major End-Use Market, 2002-2014 (dollars): New Residential Construction, Residential Replacement And Repair, Factory-Built Housing, New Nonresidential Construction, Commercial Contract, And Transportation Equipment
Table 4-2
Wood Flooring’s Share Of Total Dollar Floor Coverings Purchases By Major U.S. End-Use Market, 2002-2013 (percent): New Residential Construction, Residential Replacement And Repair, Factory-Built Housing, New Nonresidential Construction, Commercial Contract, And Transportation Equipment
Table 4-3
Value Of Wood Flooring Purchases Per U.S. Contractor-Built Housing Unit Completed And Factory-Built Housing Unit Shipped, 1997-2014 (dollars)
Table 4-4
Value Of U.S. Wood Flooring Retail Sales By Type Of Outlet, 2002-2013 (dollars): Floor Coverings Stores, Home Centers, Hard Surface Flooring Stores And Other Building Material Dealers, And Other Retailers
Table 4-5
Number Of Retailers Selling Wood Flooring And Average Sales Per Outlet, 2002-2013 (dollars): Floor Coverings Stores, Home Centers, Hard Surface Flooring Stores And Other Building Material Dealers, And Other Retailers
Table 4-6
Share Of U.S. Wood Flooring Retail Sales By Home Depot, Lowe’s, And Lumber Liquidators, 2007-2013 (percent)
Table 4-7
Value Of U.S. Hardwood Flooring Retail Sales By Region, 2007 And 2013 (dollars)
Table 4-8
Sales And Profit Trends For Lumber Liquidators, 2008-2013 (dollars, percent, and number): Sales, Cost Of Sales, SGA, Operating Income, Number Of Stores, And Merchandise Inventories
Table 4-9
Lumber Liquidators Solid And Engineered Hardwood Sales, 2007-2013 (dollars)
Table 4-10
Number Of Lumber Liquidator Stores And Share Of Total Wood Flooring Retail Sales By Region, 2013 (number, dollars, and percent)
Table 4-11
Number Of U.S. Home Depot And Lowe’s Home Centers And Lumber Liquidators Stores By State, 2007 And 2013 (number)
Table 4-12
U.S. Wholesale (Distributor) Wood Flooring Sales, 1997-2014 (number and dollars)
Table 4-13
Distributor Business By Type Of Product, Species, And Finish Sold, 2002-2013 (percent)
Table 4-14
U.S. Wood Flooring Contractor Revenues And Share Of Total U.S. Construction Spending, 1987-2014 (dollars and percent)
Table 4-15
Contractor Business By Type Of Job And Products Sold, 2002-2013 (percent): New Home Versus Remodel, Installation Versus Finishing, And Products, Species, Finishes Sold
Table 4-16
U.S. Contractor Revenue Per Square Foot Of Wood Flooring Installed, 1992-2014 (dollars)
Table 4-17
U.S. Wood Flooring Exports, 1992-2019 (square feet and dollars)
Table 4-18
Exports’ Share Of U.S. Wood Flooring Shipments, 1992-2019 (percent)
Table 4-19
Wood Flooring Exports By Material, 1997-2013 (square feet and dollars): Solid Softwood Flooring, Solid Hardwood Flooring, And Engineered Flooring
Table 4-20
U.S. Engineered Wood Flooring Exports By Product Type, 2007-2013 (square feet and dollars): Mosaic Floors, Multilayer Floors, And Other Assembled Flooring Panels
Table 4-21
Exports’ Share Of U.S. Solid And Engineered Wood Flooring Shipments, 2007-2013 (percent): Hardwood And Softwood, And Solid And Engineered
Table 4-22
U.S. Wood Flooring Exports For The Top Ten Countries Of Destination, 2007-2013 (dollars and square feet)

SECTION 5
FACTORS AFFECTING U.S. WOOD FLOORING DEMAND

Summary Of Major Findings
Residential Replacement Market And Household Demographics
Builder Market
Nonresidential Markets
Table 5-1
U.S. Spending On Building Construction, 1987-2014 (dollars): Total Buildings, Residential Buildings, And Nonresidential Buildings
Table 5-2
U.S. Spending On Nonresidential Building Construction Put In Place By Building Type, 2010-2014 (dollars): Lodging, Office, Commercial, Healthcare, Educational, Religious, Public Safety, Amusement And Recreation, And Manufacturing
Table 5-3
Percent Of U.S. Households Purchasing A New Or Existing Housing Unit, 1992-2014 (number, percent, and dollars): Total Households, Total Housing Demand, Percent Households Purchasing, Interest Rates, And Average Value Per Existing Home Sold
Table 5-4
Total U.S. Housing Demand By Sector By Region, 2009-2014 (number): Existing Home Sales, New Housing Completions, And Mobile Home Placements
Table 5-5
New U.S. Privately Owned Housing Units Started And By Type Of Structure, 1980-2014 (number): Total Starts; In Structures With 1 Unit, 2 To 4 Units, And 5 Units Or More
Table 5-6
Monthly New Private U.S. Housing Units Authorized By 20,000 Building Permit Places By Region, 2013 And 2014 (number)
Table 5-7
New Privately Owned Housing Units Authorized By 20,000 Building Permit Places By Region And State, 2011-2013 (number)
Table 5-8
Characteristics Of New U.S. Housing Units Affecting Floor Covering Product Demand, 1995-2012 (units): Region, Number Of Bathrooms, Number Of Bedrooms, Garages, And Number Of Stories; For Single-Family, Multi-Family Structures, And Mobile Homes
Table 5-9
New U.S. Single-Family Houses Sold By Sales Price, 1990-2014 (number): Under $150,000, $150,000 To $199,999, $200,000 To $299,999, $300,000 To $499,999, And $500,000 And Over
Table 5-10
Average Value Per New Single-Family House Sold And Average Value Per Square Foot, 1992-2014 (dollars)
Table 5-11
Number Of U.S. New Housing Units Completed And Square Feet Built, 1997-2014 (number): Single-Family Homes, Multi-Family Housing Units, And Manufactured Homes
Table 5-12
Average Size Per New U.S. Housing Unit Completed By Type Of Unit And Region, 2000-2013 (square feet): Single-Family Homes, Multi-Family Units, And Mobile Homes
Table 5-13
U.S. Homes Closed By Eleven Leading Domestic Homebuilders, 2009-2013 (number)
Table 5-14
Value Of Private Nonresidential Building Construction Spending By Region, By Building Type, 2007-2012 (dollars): Lodging, Office, Commercial, Healthcare, Education, Religion, Amusement And Recreation, Manufacturing, And Total; Northeast, Midwest, South, And West
Table 5-15
Number Of Owner-Occupied Housing Units By Value By Region, 2007-2011 (number)
Table 5-16
Number Of Existing U.S. Housing Units By Characteristic, 1997-2011 (number): Units In Structure, Region, Bedrooms, Bathrooms, Square Feet, And Owner-Occupied And Rented
Table 5-17
U.S. Consumer Spending On Hard Surface Flooring And Number Of Replacement Jobs, 2007-2013 (dollars and number)
Table 5-18
U.S. Household Spending On Hard Surface Flooring And Installation By Demographic Characteristic, 2007-2012 (dollars): Household Income, Age Of Household Head, Size Of Household, And Region
Table 5-19
Average U.S. Household Spending On Hard Surface Flooring And Installation Through Contractors And D-I-Y And B-I-Y Purchases By Demographic Characteristic, 2012 (dollars): Household Income, Age Of Household Head, Size Of Household, And Region
Table 5-20
U.S. Home Mortgage Interest Rates And Personal Income, 1982-2014 (percent and dollars)
Table 5-21
Distribution Of U.S. Households By Demographic Characteristic, 2006-2012 (percent): Household Income, Age Of Household Head, Household Size, Region, And Total Households
Table 5-22
Monthly U.S. Transportation Equipment Production Trends, 2012-2014 (index)

SECTION 6
COST STRUCTURE OF U.S. WOOD FLOORING PLANTS AND THE COMPETITIVE ENVIRONMENT

Summary Of Major Findings
Number Of Hardwood Flooring Manufacturers And Plants
Market Share Of Industry Leaders
U.S. Industry Plant And Equipment Investments
Industry Profit Margins
Material Inputs And Environmental Issues
Patents And Intellectual Property
Table 6-1
Number Of U.S. Hardwood Flooring Plants And Facility Revenues, 1987-2014 (dollars)
Table 6-2
U.S. Hardwood Flooring Plant Operating Ratios And Gross Profit Margin, 1987-2014 (percent): Payroll, Material Costs, And Gross Profit Margin
Table 6-3
U.S. Producer Price Trends For Lumber, 1987-2014 (index): Total, Softwood, And Hardwood
Table 6-4
Monthly Producer Price Trends For Lumber, 2012-2014 (index)
Table 6-5
U.S. Hardwood Lumber Production, Exports, Imports, And Consumption, 1987-2013 (billion board feet)
Table 6-6
U.S. Hardwood Flooring Plant Labor Situation, 1987-2014 (number, percent, and dollars): Number Of Employees, Shipments Per Employee, Production Workers Percent Total Employees, Average Hourly Wages, And Average Weekly Hours
Table 6-7
U.S. Hardwood Flooring Plant Capital Expenditures, 1987-2014 (dollars)
Table 6-8
Share Of U.S. Wood Flooring Supply For Seven Leading Manufacturers And Marketers, 2004-2013 (percent)
Table 6-9
Sales And Profit Trends For Armstrong Wood Flooring Segment, 2000-2014 (dollars and percent): Sales, Operating Income, And Capital Expenditures

SECTION 7
WORLD WOOD FLOORING MARKETS

Summary Of Major Findings
Chinese Shipment Trends
European Market Trends
Canadian Industry And Market Trends
Brazilian Competitor Developments
Table 7-1
World Wood Flooring Shipments, 2007-2013 (square feet)
Table 7-2
Wood Flooring Shipments By Area, 2007-2013 (square feet): China, North America, Europe, And Other Areas
Table 7-3
Chinese Wood Flooring Production By Type, 2007-2012 (square feet): Engineered Flooring, Solid Flooring, Bamboo Flooring, And Bamboo/Wood Composite
Table 7-4
Value Of Canadian Hardwood Flooring Sales, 1992-2013 (Canadian dollars)
Table 7-5
Value Of Canadian Hardwood Flooring Shipments, Exports, And Imports, 1992-2013 (Canadian dollars)
Table 7-6
Canadian Exports And Imports Of Hardwood Flooring And Related Products By Type, 2007-2013 (Canadian dollars): Solid And Engineered Flooring
Table 7-7
Canadian Exports And Imports Of Hardwood Flooring And Related Products By Major Country Of Destination And Origin, 2007-2013 (Canadian dollars)
Table 7-8
Value Of Canadian Building Permits And Canadian Housing Starts, 1993-2013 (number and Canadian dollars)
Table 7-9
Share Of European Wood Flooring Shipments For Six Leading Manufacturers, 2008-2012 (percent)

SECTION 8
COMPANY PROFILES

Armstrong World Industries, Inc.
Wood Flooring Products
Manufacturing And Markets
Sales Trends And Market Share
Barlinek S.A.
Wood Products And Markets
Manufacturing And Sales
Boa-Franc, Inc.
Wood Flooring Products
Manufacturing And Distribution
Boen AS
Wood Products And Markets
BR-111 Exotic Hardwood Flooring
Wood Flooring Products And Sales
Hamberger Industriewerke GmbH
Wood Flooring Products And Sales
Harris Wood
Wood Flooring Products
Manufacturing And Acquisition
F. Junckers Industrier A/S
Wood Flooring Products
Sales And Profit Trends
AB Gustaf Kährs
Kährs Karelia Upofloor Merger
Wood Flooring Products
Lauzon Industries, Inc.
Wood Flooring Products
Manufacturing And Distribution
Lumber Liquidators, Inc.
Flooring Products And Sources Of Supply
Distribution And Store Network
Sales Trends And Market Share
Legal Actions
Mannington Mills
Wood Flooring Products
Sales And Market Share
Mercier Wood Flooring, Inc.
Wood Flooring Products
Mohawk Industries, Inc.
Wood Flooring Products
Sales And Market Share
Mullican Flooring
Wood Flooring Products
Sales And Market Share
Preverco

Wood Flooring Products
Manufacturing And Markets
Shaw Industries, Inc.
Wood Flooring Products
Manufacturing And Distribution
Sales And Market Share
Somerset Hardwood Floors
Wood Flooring Products
Manufacturing And Sales
Tarkett AG
Wood Flooring Products And Sales
Teragren LLC
Wood Flooring Products
TW Flooring Group
Wood Floor Products
USFloors LLC
Wood Flooring Products
Weyerhaeuser Co.
Wood Flooring Products

 

Abstract

ABSTRACT FOR THE CATALINA REPORT ON THE WOOD FLOORING INDUSTRY

SUMMARY OF MAJOR FINDINGS
The $2.7 billion (manufacturers’ dollars) U.S. wood flooring market has been outpacing the overall floor coverings market over the past five years as consumer preference for higher-end floor coverings increased along with the housing recovery.  The recovery began with builder purchases; however, the residential replacement market could begin to take the growth lead.  The rebound in home building, however, resulted in higher lumber costs and sharp gains in wood flooring prices.  This has cut into profit margins and reduced wood flooring’s price competitiveness.  To offset rising costs, manufacturers and marketers continued to increase their reliance on foreign-sourced wood flooring.  Domestic manufacturers countered by investing in automation and labor-saving equipment to increase productivity and improve their ability to offer labor-intensive products such as hand scraped and distressed looks.  U.S. manufacturers’ ability to offer more competitive products will contribute to wood flooring making additional inroads in the U.S. floor coverings market over the next five years.

WOOD FLOORING INDUSTRY TRENDS

Catalina Research has uncovered these trends in our in-depth 209-page analysis of the North American wood flooring industry.  U.S. shipments, exports, and price trends are evaluated for hardwood and softwood flooring products.  Data is provided on a dollar and unit basis.  Catalina also reviews market trends for prefinished and engineered products, and demand for exotics, rustics, bamboo and other products.

INTERNATIONAL TRADE ACTIVITY

Import data is included in order to evaluate the share of foreign-sourced wood flooring products.  Import data is provided for softwood flooring; and maple, birch, exotic species and other hardwood flooring products, as well as bamboo and engineered products.  Import data is also provided for major countries of origin.  Similar data is available for export shipments.

END-USE MARKET ANALYSIS

The report’s end-use market analysis provides executives with the sales opportunities in residential, nonresidential, and transportation equipment markets.  Residential markets are further divided into new construction, residential replacement, and manufactured housing markets.   The demographics of hard surface flooring residential replacement customers are discussed in order to target the most likely purchasers.  Nonresidential markets are segmented into new construction and commercial contract purchasers.  Distributor and installation revenues are also evaluated.  Retail distribution channels are analyzed to review the position of floor covering stores, home centers, and other retailers.  Leading wood flooring retailer shares are also provided.

FACTORS AFFECTING DEMAND AND DISTRIBUTION

End-use market trends are correlated with U.S. housing demand, nonresidential construction spending, mortgage interest rates, and other economic indicators to uncover the factors affecting demand, and provide insights into the direction of domestic demand in 2014 and beyond.

PROFIT MARGINS AND THE COMPETITIVE ENVIRONMENT

In addition, Catalina Research examined the cost structure and profitability of U.S. hardwood flooring plants.  Data trends are compiled for material, labor, and capital inputs.  As part of this analysis, Catalina profiled the leading North American competitors and compiled company sales.  Catalina used this information to calculate market shares of leading manufacturers.   Company profiles cover product lines, manufacturing and distribution, capital investments, acquisitions, and new products.  Executives are urged to review the growth- and profit-oriented strategies of leading North American and foreign-based wood flooring manufacturers and compare their company’s own performance to the industry averages.

WORLD WOOD FLOORING MARKET

Catalina estimated the total world market and by market area by analyzing trends in Canada, Europe, China, and other areas.  Canada market sales are calculated from shipments, exports, and import data.  Chinese production is segmented for solid, engineered, and bamboo flooring.  Market shares are calculated for the leading European manufacturers.  Catalina also profiled the leading European producers.
Report Number: FC087                   Published: April 2014
Pages: 209                                         Price: $3,495 hard copy or e-mail version
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Catalina Research provides in-depth market research on construction materials, building equipment, home furnishings, consumer products, industrial equipment, energy and infrastructure products and other industries. Each complete report or study section includes information on market size and growth, end-use markets, distribution channels, international trade, plant profitability, the competitive environment, and leading company strategies. Catalina Reports are used to evaluate a market's growth prospects and profitability, investigate target markets, gauge the potential of new products, and uncover acquisition candidates.