Wood Flooring

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Publisher : Catalina Research Inc.
Report Number : FC 097
Published : July 2017
Pages : 133
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CATALINA RESEARCH INC
“Stay ahead of the curve with the knowledge and resources your competitors have been using for over three decades!”


Catalina Research Presents…

WOOD FLOORING FC097:
Released July 2017

Catalina Research announces the release of our 133-page Catalina Report on Wood Flooring. This fact-filled report provides action-oriented executives with up-to-date information on engineered and solid hardwood flooring products. Each page will assist the wood flooring executive exploit growing product lines, improve plant efficiency, strengthen distribution, penetrate end-use markets, gain market share, and plan for 2017 and beyond.

Catalina Reports contain the timely data that allows users to evaluate market size, growth potential, end-use markets, profitability, market share, and the competitive environment. So turn to a Catalina Report when developing strategies to take advantage of opportunities in residential and nonresidential wood flooring sales, retail distribution channels, and foreign markets.

The table of contents shows the significant data and information included in this report. Each section is summarized to clearly point to the pertinent industry trends. Look it over, fill out the order form, and receive your Catalina Report promptly. You will find it a valuable planning tool.

SUBJECT MATTER

U.S. WOOD FLOORING INDUSTRY TRENDS (1992- 2022)

• Wood flooring market sales
• Share of U.S. floor coverings industry
• Solid versus engineered products
• Shipments, imports, and exports
• Source of supply by country
• Comparative price trends

SOURCE OF U.S. SUPPLY AND PRODUCT TRENDS (1992-2022)

• U.S. shipments and imports
• Engineered versus solid flooring
• Imports’ share U.S. sales
• Imports by species
• Import transportation costs and tariff charges
• Wood finishes
• USITC actions and Lacey Act enforcement
• Global wood flooring shipments by world area

WOOD FLOORING END-USE MARKETS AND DSITRIBUTION CHANNELS (2002-2017)

• End-use market analysis:
• New residential construction
• Residential remodeling and replacement
• Factory-built housing
• New nonresidential construction
• Commercial contract
• Transportation equipment
• Wood flooring distribution channels:
• Retail sales by floor coverings stores, home centers, and others
• Share of retail sales by Home Depot, Lowe’s, Lumber Liquidators, and Floor & Decor
• Retail hardwood flooring retail sales by region
• Distributor business by species, product, and finish sold
• Wholesaler sales trends
• Contractor business revenues
• Contractor revenues by species, product, and finish sold
• Export shipments by product by country of destination

FACTORS AFFECTING DEMAND AND DISTRIBUTION (1997-2017)

• Building construction spending
• Spending by building type
• Housing completions and resales
• Housing starts, permits, and factory-built housing • Characteristics of new housing
• New single-family houses sold by sales price and average value
• Square footage of new housing unit
• Top 11 builders
• Regional housing market analysis
• Hard surface flooring spending and by household demographics
• Mortgage rates and personal income
• Household demographics: income, age, size, and region

PLANT PROFITABILITY AND THE COMPETITIVE ENVIRONMENT (1992-2017)

• Number of plants and revenues
• Payroll and material costs
• Plant profit margins
• Lumber production and price trends
• Lumber exports and imports
• Capital expenditures
• Top 7 company market shares
• Armstrong sales and profit margins


COMPANY PROFILES

• Catalina Research has profiled seven leading U.S. wood flooring product manufacturers and marketers.
• Armstrong
• Lumber Liquidators
• Mannington Mills
• Mohawk Industries
• Mullican Floors
• Shaw Industries
• Somerset

Table of Contents

TABLE OF CONTENTS: Wood Flooring


SECTION 1 
U.S. WOOD FLOORING INDUSTRY TRENDS

Summary Of Major Findings
Wood Flooring Sales And Factors Driving Demand
Changing Product Mix
End-Use Markets
Retail Distribution Channels
Source Of Supply And The Competitive Environment
Industry Profit Margins
Industry Outlook
Table 1-1 
Value Of U.S. Wood Flooring Sales, 1992-2022 (dollars)
Figure 1-1
Value Of U.S. Wood Flooring Sales, 2007-2022 (dollars)
Table 1-2 
Quantity U.S. Wood Flooring Sales And Average Value Per Square Foot
Sold, 1992-2022 (square feet and dollars)
Table 1-3 
Wood Flooring's Share of Total U.S. Floor Coverings and Hard Surface
Flooring Markets, 1992-2022 (percent)
Figure 1-2 
Wood Flooring’s Share Of The Total U.S. Floor Coverings Market, 1992-
2022 (percent)
Table 1-4 
U.S. Wood Flooring Shipments, Exports, And Imports, 2002-2022
(square feet and dollars)
Table 1-5 
U.S. Sales Of Solid And Engineered Wood Flooring,
2007-2017(square feet and dollars)
Table 1-6 
U.S. Average Value Per Square Foot Of Flooring Supplied By
Product Sector, 1997-2017 (dollars): Carpet And Area Rugs, Wood
Flooring, Ceramic Tile, Vinyl Sheet And Floor Tile, Other Resilient Flooring,
Laminate Flooring, And Stone Flooring
Table 1-7 
Monthly U.S. Producer Price Trends For Hardwood Flooring,
2015-2017 (index)
Table 1-8 
U.S. Wood Flooring by Country of Origin, 2012-2017 (dollars)
Scope and Methodology

SECTION 2 
U.S. WOOD FLOORING SOURCE OF SUPPLY AND PRODUCT
TRENDS

Summary Of Major Findings
U.S. Wood Flooring Manufacturer Shipments
U.S. Wood Flooring Imports and Major Countries of Origin
Engineered Versus Solid Wood Flooring
Species Mix
Wider And Longer Planks And Differentiated Looks
Wood Finishes
Tariff Charges and Shipping Costs
U.S. International Trade Commission Actions
Lacey Act
World Wood Flooring Market
Table 2-1
U.S. Wood Flooring Shipments, 1992-2022 (square feet and dollars)
Table 2-2 
U.S. Solid Versus Engineered Wood Flooring Shipments,
2007-2017(square feet and dollars)
Table 2-3 
U.S. Wood Flooring Imports, 1992-2022 (square feet and dollars)
Table 2-4
Imports’ Share Of U.S. Wood Flooring Sales, 1992-2022 (percent)
Table 2-5 
U.S. Solid Wood Flooring Imports By Material, 2007-2017 (square feet and
dollars): Softwood, Maple, Birch And Beech, Exotic, And Other Hardwood
Table 2-6
U.S. Solid Exotic Species Wood Flooring Imports By Species, 2008-2017
(square feet and dollars): Jatoba, Ipe, Santos’ Mahogany, And Cumaru
Table 2-7
U.S. Engineered Wood Flooring Imports By Type, 2007-2017 (square feet
and dollars): Plywood Base Face Less Than 4mm, Made Of Assembled
Floor Panels Face 4 mm Or More, Mosaic Floors, And Other Multilayer
Flooring
Table 2-8 
Imports’ Share Of U.S. Solid And Engineered Wood Flooring Sales, 2007
2017 (percent)
Table 2-9 
Value Of U.S. Wood Flooring Imports For The Top Twelve Countries Of
Origin, 2012-2017 (dollars)
Table 2-10 
U.S. Solid Wood Flooring Imports For The Top Ten Countries Of Origin,
2012-2016 (dollars and square feet)
Table 2-11 
U.S. Engineered Wood Flooring Imports For The Top Ten
Countries Of Origin, 2012-2016 (dollars and square feet)
Table 2-12 
Value Of U.S. Wood Flooring Imports By Product Cost, Insurance And
Freight Cost, And Tariff Charges, 2008-2017 (dollars): Solid And
Engineered Wood Flooring
Table 2-13 
Global Wood Flooring Shipments By World Area, 2007-2016 (square feet)

SECTION 3 
U.S. WOOD FLOORING END-USE MARKETS AND
DISTRIBUTION CHANNELS

Summary Of Major Findings
Residential Replacement Market
Builder Market
Nonresidential Markets
Retail Distribution Channels
Online Wood Flooring Retailer Trends
Leading Wood Flooring Retail Market Shares
Regional Hardwood Flooring Retail Sales
The Distributor Channel
Installation Contractor Trends
Wood Flooring Export Shipments
Table 3-1 
Value Of U.S. Wood Flooring Purchases By Major End-Use Market, 2002-
2017 (dollars): New Residential Construction, Residential Replacement
And Repair, Factory-Built Housing, New Nonresidential Construction,
Commercial Contract, And Transportation Equipment
Table 3-2 
Wood Flooring’s Share Of Total Dollar Floor Coverings Purchases By
Major U.S. End-Use Market, 2002-2016 (percent): New Residential
Construction, Residential Replacement And Repair, Factory-Built Housing,
New Nonresidential Construction, Commercial Contract, And
Transportation Equipment
Table 3-3 
Value Of Wood Flooring Purchases Per U.S. Contractor-Built Housing Unit
Completed And Factory-Built Housing Unit Shipped,
1997-2016 (dollars)
Table 3-4 
Value Of U.S. Wood Flooring Retail Sales By Type Of Outlet, 2002-2016
(dollars): Floor Coverings Stores, Home Centers, Hard Surface Flooring
Stores And Other Building Material Dealers, And Other Retailers
Table 3-5 
Number Of Retailers Selling Wood Flooring And Average Sales Per Outlet,
2002-2016 (dollars): Floor Coverings Stores, Home Centers, Hard Surface
Flooring Stores And Other Building Material Dealers, And Other Retailers
Table 3-6 
Share Of U.S. Wood Flooring Retail Sales By Floor Coverings Retail Chain
and Specialty Floor Coverings Stores, 2012 And 2016 (percent)
Table 3-7 
Value Of U.S. Hardwood Flooring Retail Sales By Region, 2012
And 2016 (dollars)
Table 3-8 
Sales And Profit Trends For Lumber Liquidators, 2011-2016
(dollars and percents)
Table 3-9 
Number Of Lumber Liquidator Stores And Share Of Total Wood Flooring
Retail Sales By Region, 2016 (number and dollars)
Table 3-10 
Number Of U.S. Home Depot And Lowe’s Home Centers And Lumber
Liquidators Stores By State, 2017 (number)
Table 3-11 
U.S. Wholesale (Distributor) Wood Flooring Sales, 1997-2017
(number and dollars)
Table 3-12 
Distributor Business By Type Of Product, Species, And Finish Sold, 2002
2016 (percent)
Table 3-13 
U.S. Wood Flooring Contractor Revenues And Share Of Total U.S.
Construction Spending, 1992-2017 (dollars and percent)
Table 3-14 
Contractor Business By Type Of Job And Products Sold, 2002
2016 (percent)
Table 3-15 
U.S. Contractor Revenue Per Square Foot Of Wood Flooring Installed,
1992-2017 (dollars)
Table 3-16 
U.S. Wood Flooring Exports, 1992-2022 (square feet and dollars)
Table 3-17 
Exports’ Share Of U.S. Wood Flooring Shipments, 1992-2022 (percent)
Table 3-18 
Wood Flooring Exports By Material, 2002-2017 (square feet and dollars):
Solid Softwood Flooring, Solid Hardwood Flooring, And Engineered
Flooring
Table 3-19 
U.S. Engineered Wood Flooring Exports By Product Type, 2007-2017
(square feet and dollars): Mosaic Floors, Multilayer Floors, And Other
Assembled Flooring Panels
Table 3-20 
U.S. Wood Flooring Exports For The Top Eight Countries Of Destination, 2012-2017 (dollars
and square feet)
Table 3-21 
Exports’ Share Of U.S. Solid And Engineered Wood Flooring Shipments, 2007-2017 (percent)

SECTION 4 
FACTORS AFFECTING U.S. WOOD FLOORING DEMAND

Summary Of Major Findings
Residential Replacement Market And Household Demographics
Builder Market
Nonresidential Markets
Table 4-1 
U.S. Spending On Building Construction, 1997-2017 (dollars): Total
Buildings, Residential Buildings, And Nonresidential Buildings
Table 4-2 
Percent Of U.S. Households Purchasing A New Or Existing Housing Unit,
1997-2017 (number, dollars, and percent)
Table 4-3 
Total U.S. Housing Demand By Sector By Region, 2012-2017 (number):
Single-Family Homes, Multi-Family Units, And Mobile Homes
Table 4-4 
New U.S Privately Owned Housing Units Started And By Type of
Structure 1997-2017 (number)
Table 4-5 
Monthly New Private U.S. Housing Units Authorized By 20,000 Building
Permit Places By Region, 2016 And 2017 (number)
Table 4-6 
New Privately Owned Housing Units Authorized By 20,000 Building
Permit Places By Region And State, 2015-2017 (number)
Table 4-7 
Number Of U.S. New Housing Units Completed And Square Feet Built,
1997-2017 (number and square feet)
Table 4-8 
Average Size Per New U.S. Housing Unit Completed By Type
Of Unit And Region, 2000-2017 (square feet): Single-Family Homes,
Multi-Family Units, And Mobile Homes
Table 4-9
Average Value Per New Single-Family House Sold And Average Value
Per Square Foot, 1997-2017 (dollars)
Table 4-10 
New U.S. Single-Family Houses Sold By Sales Price, 1995-2017 (number)
Table 4-11 
U.S. Homes Closed By Eleven Leading Domestic Homebuilders, 2013
2017 (number)
Table 4-12 
Number Of Owner-Occupied Housing Units By Value By Region, 2011
2015 (number)
Table 4-13 
U.S. Households Spending on Hard Surface Flooring And
Installation By Demographic Characteristic, 2007-2015 (dollars)
Table 4-14  
U.S. Home Mortgage Interest Rates And Personal Income, 1997-2017
(percent and dollars)
Table 4-15 
Distribution Of U.S. Households By Demographic Characteristic, 2010-
2015 (percent)
Table 4-16 
U.S. Spending On Nonresidential Building construction Put In
Place By Building Type, 2012-2017 (dollars)
Table 4-17 
U.S. Nonresidential Construction Spending By Region And
State, 2007-2015 (dollars)

SECTION 5 
THE COMPETITIVE ENVIRONMENT AND U.S. INDUSTRY COST
STRUCTURE

Summary Of Major Findings
Number of U.S. Hardwood Flooring Manufacturers And Plants
Industry Profit Margins
Market Share Of Industry Leaders
Table 5-1 
Number Of U.S. Hardwood Flooring Plants And Facility Revenues, 1992
2017 (dollars)
Table 5-2 
U.S. Hardwood Flooring Plant Operating Ratios And Gross Profit Margin,
1992-2017 (percent): Payroll, Material Costs, And Gross Profit Margin
Table 5-3 
Monthly Producer Price Trends For Hardwood Lumber, 2015-2017 (index)
Table 5-4  
U.S. Hardwood Lumber Production, Exports, Imports, And Consumption,
1992-2017 (board feet)
Table 5-5 
U.S. Hardwood Flooring Plant Capital Expenditures, 1992-2017 (dollars)
Table 5-6 
Share Of U.S. Wood Flooring Supply For Seven Leading Manufacturers
And Marketers, 2012-2016 (percent)
Table 5-7 
Sales And Profit Trends For Armstrong Wood Flooring Segment, 2000
2017 (dollars and percent): Sales, Operating Income, And Capital
Expenditures

SECTION 6 
COMPANY PROFILES

Armstrong World Industries, Inc.
Wood Flooring Products
Manufacturing And Markets
Sales Trends And Market Share
Lumber Liquidators, Inc.
Flooring Products And Sources of Supply
Distribution and Store Network
Government Actions
Sales And Market Share
Mannington Mills
Wood Flooring Products
Sales And Market Share
Mohawk Industries, Inc.
Wood Flooring Products
Sales And Market Share
Mullican Flooring
Wood Flooring Products
Sales And Market Share
Shaw Industries, Inc.
Wood Flooring Products
Sales And Market Share
Somerset Hardwood Floors
Wood Flooring Products
Manufacturing And Sales

Abstract

ABSTRACT FOR THE CATALINA REPORT ON THE WOOD FLOORING INDUSTRY

SUMMARY OF MAJOR FINDINGS
The $3.8 billion (manufacturers’ dollars) U.S. wood flooring market continues to make inroads in the domestic floor coverings market as residential and commercial buyers increase their preference for high-end hard surface flooring. Currently, demand is being driven by the recovery of single-family home construction and a surge in home improvement spending. Wood flooring has the highest penetration rate in the builder market. The builder market received a boost from the sharp gain for homes sold for $500,000 or more. Manufacturers stimulated demand in the higher end of the market by offering highly styled wider and longer engineered planks. Domestic manufacturers are taking advantage of these positive trends by re-shoring production and investing in efficient manufacturing equipment. These efforts allowed U.S. manufacturers to take some share from foreign-sourced products. The recent rise in lumber prices, however, is a headwind for manufacturers and marketers and their ability to remain competitive with ceramic tile and LVT with wood looks. U.S. manufacturers must also contend with significant competition from foreign-sourced products due to the relatively low labor costs at Asian producers.

WOOD FLOORING INDUSTRY TRENDS
Catalina Research has uncovered these trends in our in-depth 133-page analysis of the U.S. wood flooring industry. U.S. shipments, exports, and price trends are evaluated for hardwood and softwood flooring products. Data is provided on a dollar and unit basis. Catalina also reviews market trends for prefinished and engineered products, and demand for exotics, rustics, bamboo and other products. In addition, Catalina evaluated the share of foreign-sourced wood flooring products. Import data is provided for softwood flooring; and maple, birch, exotic species and other hardwood flooring products, as well as bamboo and engineered products. Import data is also provided for major countries of origin. Similar data is available for export shipments. World shipment data is evaluated as well.

END-USE MARKET ANALYSIS
The report’s end-use market analysis provides executives with the sales opportunities in residential, nonresidential, and transportation equipment markets. Residential markets are further divided into new construction, residential replacement, and manufactured housing markets. The demographics of hard surface flooring residential replacement customers are discussed in order to target the most likely purchasers. Nonresidential markets are segmented into new construction and commercial contract purchasers. Distributor and installation revenues are also investigated. Retail distribution channels are analyzed to review the position of floor covering stores, home centers, value hard surface flooring chains, and other retailers. Leading wood flooring retailer shares are also provided.

FACTORS AFFECTING DEMAND AND DISTRIBUTION
End-use market trends are correlated with U.S. housing demand, nonresidential construction spending, mortgage interest rates, and other economic indicators to uncover the factors affecting demand, and provide insights into the direction of domestic demand in 2017 and beyond.

PROFIT MARGINS AND THE COMPETITIVE ENVIRONMENT
In addition, Catalina Research examined the cost structure and profitability of U.S. hardwood flooring plants. Data trends are compiled for material, labor, and capital inputs. As part of this analysis, Catalina profiled the leading U.S. competitors and compiled company sales. Catalina used this information to calculate market shares of leading manufacturers. Company profiles cover product lines, manufacturing and distribution, capital investments, acquisitions, and new products. Executives are urged to review the growth- and profit-oriented strategies of leading U.S. wood flooring manufacturers and compare their company’s own performance to the industry averages.

Report Number: FC097 Published: July 2017
Pages: 133 Price: $3,495 hard copy or e-mail version
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