Resilient Flooring

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Publisher : Catalina Research Inc.
Report Number : FC 085
Published : February 2014
Pages : 211
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CATALINA RESEARCH INC

"Stay ahead of the curve with the knowledge and resources your competitors have been using for over three decades!”

Catalina Research Presents…

RESILIENT FLOORING FC085:

Released February 2014

Catalina Research announces the release of our 211-page Catalina Report on Resilient Flooring.  This fact-filled report provides action-oriented executives with up-to-date information on luxury vinyl tile (LVT), VCT, sheet vinyl products, rubber flooring, linoleum, cork flooring and other resilient floors.  Each page will assist the resilient flooring executive exploit growing product lines, improve plant efficiency, strengthen distribution, penetrate end-use markets, and plan for 2014 and beyond.

Catalina Reports contain the timely data that allows users to evaluate market size, growth potential, end-use markets, profitability, market share, and the competitive environment.  So turn to a Catalina Report when developing strategies to take advantage of the growth in residential and nonresidential resilient flooring sales, retail distribution channels, and foreign markets.

The brochure shows the significant data and information included in this report. Each section is summarized to clearly point to the pertinent industry trends.  Look it over, fill out the order form, and receive your Catalina Report promptly.  You will find it a valuable planning tool.


CONTENTS

U.S. RESILIENT FLOORING SALES TRENDS (1987- 2019)

  • Resilient flooring sales in dollars/square feet    
  • Share of total floor coverings/hard surfaces      
  • Sales of LVT, VCT, fiberglass-backed sheet vinyl, felt-backed sheet vinyl, rubber flooring, linoleum, and cork flooring
  • Average price sold by product
  • Price trends for resilient versus resins
  • Products sourced by country

 U.S SHIPMENTS AND IMPORTS BY MATERIAL (1987-2014)

  • U.S. shipments for vinyl and other floorings      
  • Imports for sheet vinyl, vinyl tile, linoleum, cork flooring and others
  • Imports by major country of origin by flooring material
  • Import’s share of U.S. sales
  • Average prices for U.S. manufacturers versus foreign-sourced products

 U.S. END-USE MARKET PURCHASES AND DISTRIBUTION (1997-2013)

  • New residential construction                             
  • Residential remodeling                         
  • Factory-built housing   
  • New nonresidential construction
  • Commercial contract    
  • Transportation equipment                                                         
  • Residential versus nonresidential sales by product type: LVT/VCT/Sheet vinyl/Others
  • Retail sales trends
  • Retail sales by channel: Specialty floor coverings stores/Home Centers/Others
  • Resilient flooring retail sales by region and state
  • Consumer hard surface spending trends and by demographic characteristic
  • Exports by material and by country

FACTORS AFFECTING DEMAND DOMESTIC AND DISTRIBUTION (1987-2014)

  • Building construction spending                         
  • Spending by building type                                
  • Housing completions and existing home sales              
  • Housing starts, permits, factory-built housing, and RV shipments                                  
  • Characteristics of new and existing housing     
  • Square footage of new housing built                 
  • Top eleven builders      
  • Household demographics         
  • Homeowner remodeling spending
  • Regional construction markets
  • New homes by size and price
  • Mortgage rates and personal income
  • Transport equipment output 

U.S. PLANT PROFITABILITY AND THE COMPETITIVE ENVIRONMENT (1987-2013)

  • Number of companies, plants and revenues      
  • Payroll and material costs                                            
  • Plastic resin price trends                                  
  • Capital expenditures
  • Plant labor situation
  • Plant profit margins
  • Top 5 company market shares
  • Major LVT plant investments

U.S. AND CANADIAN RUBBER MAT/STAIR TREAD/COVE BASE MARKET (1992-2013)

  • Current and real dollar market sales                 
  • Shipments of rolls, auto mats, others mats          
  • Export’s share of shipments                             
  • Import’s share of U.S. sales                                         
  • Exports and imports by major trading country 
  • Producer price trends          

WORLD RESILIENT FLOORING MARKET TRENDS (1992-2013)

  • World resilient flooring market                          
  • Share of world market for 15 manufacturers      
  • Sales and profit trends for 7 manufacturers       
  • Sales of Armstrong/Altro by world area             
  • Canadian resilient flooring sales  
  • Canadian shipments/imports/exports
  • Canadian trade by country
  • Canadian building construction trends  
  •   

COMPANY PROFILES
Catalina Research has profiled 34 global resilient flooring manufacturers and marketers.  Leading competitors include Armstrong, Forbo, Gerflor, IVC, Mannington Mills, and Tarkett

           

Table of Contents

SECTION 1
EXECUTIVE SUMMARY AND U.S. RESILIENT FLOORING INDUSTRY TRENDS

Executive Summary
U.S. Resilient Flooring Sales And Growing Share Of Floor Coverings Market
Market Sales Mix And Products Driving Growth
Growing End-Use Markets And Changing Distribution Channels
Plant Cost Structure And Profitability
Competitive Environment And Plant Investments
Market Outlook
Scope And Methodology
Table 1-1
Value Of U.S. Resilient Floor Coverings Sales And Share Of Total U.S. Floor Coverings Sales, 1987-2019 (dollars and percent)
Figure 1-1
Value Of U.S. Resilient Floor Covering Sales, 1999-2019 (dollars)
Table 1-2
Value Of U.S. Resilient Floor Coverings Sales For Vinyl And Other Materials, 1997-2019 (dollars)
Table 1-3
Quantity U.S. Resilient Floor Coverings Sales And Share Of Total U.S. Floor Coverings Sales, 1987-2019 (square feet and percent)
Table 1-4
Quantity U.S. Resilient Floor Coverings Sales By Material, 1997-2019 (square feet): Vinyl And Other Materials
Table 1-5
Quantity U.S. Resilient Flooring Sales By Product Type, 2007-2014 (square feet): Luxury Vinyl Tile, VCT, Felt-Backed Sheet Vinyl, Fiberglass-Backed Sheet Vinyl, Rubber, Linoleum, Cork, And Others
Figure 1-2
Quantity U.S. Resilient Floor Coverings Sales By Product Sector, 2013 (square feet): Luxury Vinyl Tile, VCT, Felt-Backed Sheet Vinyl, And Fiberglass-Backed Sheet Vinyl, Rubber, Linoleum, Cork, and Others
Table 1-6
Value Of U.S. Resilient Flooring Sales By Product And Average Value Per Square Foot, 2013 (dollars): Luxury Vinyl Tile, VCT, Felt-Backed Sheet Vinyl, Fiberglass-Backed Sheet Vinyl, Rubber, Linoleum, Cork, And Others
Table 1-7
U.S. Average Value Per Square Foot Of Resilient Floor Coverings Sold And By Material, 1997-2019 (dollars): Total Flooring, Total Resilient, Vinyl, Rubber, And Other Materials
Table 1-8
Comparative Floor Coverings Manufacturer Pricing, 2013 (dollars): Resilient Flooring, Carpet And Area Rugs, Ceramic Tile, Laminate Flooring, Wood Flooring, Stone Flooring, And Total Floor Coverings
Table 1-9
U.S. Producer Price Index For Resilient Floor Coverings And Plastic Resins, 1997-2013 (index)
Table 1-10
U.S. Resilient Flooring Sources Of Supply By Major Country Of Origin, 2007-2013 (dollars)
Figure 1-3
U.S. Resilient Floor Coverings Source Of Supply By Country, 2013 (dollars)
Table 1-11
U.S. Source Of Supply By Major Country Of Origin For Vinyl Tile And Sheet Vinyl, 2013 (dollars)

SECTION 2
U.S. SHIPMENTS AND IMPORTS BY TYPE OF FLOORING MATERIAL

Summary Of Major Findings
U.S. Resilient Flooring Shipments
Resilient Flooring Import Trends
Source Of Supply
Product Innovation Drives Growth
Luxury Vinyl Tile
Fiberglass-Backed Vinyl Sheet
Rubber Flooring
Linoleum
Cork Flooring
Table 2-1
Value Of U.S. Resilient Floor Coverings Shipments By Material, 1987-2014 (dollars): Vinyl And Other Materials
Table 2-2
Quantity U.S. Resilient Floor Coverings Shipments By Material, 1987-2014 (square feet): Vinyl And Other Materials
Table 2-3
U.S. Resilient Flooring Imports, 1997-2014 (dollars and square feet)
Table 2-4
U.S. Resilient Flooring Import Costs By Type, 1997-2014 (dollars): Products, Insurance And Freight, And Tariffs
Table 2-5
Average Value Per Square Foot Of U.S. Shipped And Imported Resilient Flooring, 1997-2014 (dollars)
Table 2-6
Value Of U.S. Vinyl And Other Resilient Flooring Imports, 1997-2014 (dollars): Vinyl Sheet And Floor Tiles And Other Resilient Flooring
Table 2-7
Quantity U.S. Vinyl And Other Resilient Flooring Imports, 1997-2014 (square feet): Vinyl Sheet And Floor Tile And Other Resilient Flooring
Table 2-8
Value Of U.S. Resilient Flooring Imports For The Top Twelve Countries Of Origin, 2007-2013 (dollars)
Table 2-9
Value Of U.S. Resilient Flooring Product Imports, Insurance And Freight Costs, And Tariff Charges For The Top Five Countries Of Origin, 2002-2013 (dollars)
Table 2-10
U.S. Imports Of Resilient Floor Coverings Product Lines, 1997-2013 (square feet and dollars): Vinyl Tile, Vinyl Sheet, Other Plastics, Linoleum, Cork, And Other Materials
Table 2-11
U.S. Vinyl Tile Imports For The Top Twelve Countries Of Origin, 2007-2013 (dollars and square feet)
Table 2-12
U.S. Vinyl Sheet Imports For The Top Twelve Countries Of Origin, 2007-2013 (dollars and square feet)
Table 2-13
U.S. Non-Vinyl Plastic Flooring Imports For The Top Ten Countries Of Origin, 2007-2013 (dollars and square feet)
Table 2-14
U.S. Linoleum Imports For The Top Four Countries Of Origin, 2007-2013 (dollars and square feet)
Table 2-15
U.S. Cork Flooring Imports For The Top Five Countries Of Origin, 2007-2013 (dollars)

SECTION 3
U.S. END-USE MARKET PURCHASES AND DISTRIBUTION CHANNELS

Summary Of Major Findings
Residential Replacement Market
Builder Market
Commercial Markets
Retail Distribution Channels
Export Shipments
Table 3-1
U.S. Resilient Flooring Purchases By End-Use Market, 2002-2013 (dollars): New Residential, Residential Replacement, Factory-Built Housing, New Nonresidential Construction, Commercial Contract, And Transportation Equipment
Table 3-2
Percent Distribution Of U.S. Floor Coverings Purchases By End-Use Market, 2002-2013 (percent): New Residential, Residential Replacement, Factory-Built Housing, New Nonresidential Construction, Commercial Contract, And Transportation Equipment
Table 3-3
Resilient Flooring’s Share Of Total U.S. Residential And Nonresidential Flooring Markets, 1997-2013 (percent)
Table 3-4
U.S. Resilient Flooring Quantity Sales By Market And Average Value Per Square Foot, 2007-2013 (square feet and dollars): Residential And Commercial And Other Nonresidential
Table 3-5
Quantity Resilient Flooring Sales By Product Type By Market, 2013 (square feet): VCT, Felt-Backed Sheet Vinyl, LVT, Fiberglass-Backed Sheet Vinyl, And Others
Table 3-6
U.S. Resilient Flooring Retail Sales, 1997-2014 (dollars)
Table 3-7
U.S. Resilient Flooring Retail Sales By Channel, 2007-2013 (dollars): Specialty Floor Coverings Stores, Home Centers, And Other Channels
Table 3-8
U.S. Resilient Flooring Retail Sales By Region And State, 2007 And 2012 (dollars)
Table 3-9
Resilient Flooring Percent Of Total Floor Coverings Retail Sales By Region And State, 2007 And 2012 (percent)
Table 3-10
Number Of U.S. Home Depot, Lowe’s, And Lumber Liquidators By State, 2012 (number)
Table 3-11
U.S. Consumer Spending On Hard Surface Flooring And Number Of Replacement Jobs, 2007-2013 (dollars and number)
Table 3-12
U.S. Household Spending On Hard Surface Flooring And Installation By Demographic Characteristic, 2007-2012 (dollars): Household Income, Age Of Household Head, Size Of Household, And Region
Table 3-13
Average U.S. Household Spending On Hard Surface Flooring And Installation Through Contractors And D-I-Y And B-I-Y Purchases By Demographic Characteristic, 2012 (dollars): Household Income, Age Of Household Head, Size Of Household, And Region
Table 3-14
Value Of U.S. Vinyl And Other Resilient Flooring Exports, 1997-2014 (dollars): Vinyl Sheet And Floor Tiles And Other Resilient Flooring
Table 3-15
Quantity U.S. Vinyl And Other Resilient Flooring Exports, 1997-2014 (square feet): Vinyl Sheet And Floor Tiles And Other Resilient Flooring
Table 3-16
Value Of U.S. Resilient Flooring Exports For The Top Fifteen Countries Of Destination, 2007-2013 (dollars)
Table 3-17
U.S. Exports Of Resilient Flooring Product Lines, 1997-2013 (square feet and dollars): Vinyl Tile, Vinyl Sheet, Other Plastics, Linoleum, And Other Materials
Table 3-18
U.S. Vinyl Tile Exports For The Top Ten Countries Of Destination, 2007-2013 (dollars and square feet)
Table 3-19
Value Of Vinyl Sheet Exports For The Top Ten Countries Of Destination, 2007-2013 (dollars and square feet)

SECTION 4
FACTORS AFFECTING U.S. RESILIENT FLOORING DEMAND

Summary Of Major Findings
Residential Replacement Market And Household Demographics
Builder Market
Manufactured Housing And Recreation Vehicle Markets
Nonresidential Markets
Table 4-1
U.S. Spending On Building Construction, 1987-2014 (dollars): Total Buildings, Residential Buildings, And Nonresidential Buildings
Table 4-2
U.S. Spending On Nonresidential Building Construction Put In Place By Building Type, 2009-2013 (dollars): Lodging, Office, Commercial, Healthcare, Educational, Religious, Public Safety, Amusement And Recreation, And Manufacturing
Table 4-3
Percent Of U.S. Households Purchasing A New Or Existing Housing Unit, 1992-2014 (number, percent, and dollars): Total Households, Total Housing Demand, Percent Households Purchasing, Interest Rates, And Average Value Per Existing Home Sold
Table 4-4
Total U.S. Housing Demand By Sector By Region, 2008-2013 (number): Existing Home Sales, New Housing Completions, And Mobile Home Placements
Table 4-5
New U.S. Privately Owned Housing Units Started And By Type Of Structure, 1980-2014 (number): Total Starts; In Structures With 1 Unit, 2 To 4 Units, And 5 Units Or More
Table 4-6
Monthly New Private U.S. Housing Units Authorized By 20,000 Building Permit Places By Region, 2012 And 2013 (number)
Table 4-7
New Privately Owned Housing Units Authorized By 20,000 Building Permit Places By Region And State, 2011-2013 (number)
Table 4-8
Characteristics Of New U.S. Housing Units Affecting Floor Covering Product Demand, 1995-2012 (units): Region, Number Of Bathrooms, Number Of Bedrooms, Garages, And Number Of Stories; For Single-Family, Multi-Family Structures, And Mobile Homes
Table 4-9
New U.S. Single-Family Houses Sold By Sales Price, 1990-2013 (number): Under $150,000, $150,000 To $199,999, $200,000 To $299,999, $300,000 To $499,999, And $500,000 And Over
Table 4-10
Average Value Per New Single-Family House Sold And Average Value Per Square Foot, 1992-2013 (dollars)
Table 4-11
Number Of U.S. New Housing Units Completed And Square Feet Built, 1997-2013 (number): Single-Family Homes, Multi-Family Housing Units, And Manufactured Homes
Table 4-12
Average Size Per New U.S. Housing Unit Completed By Type Of Unit And Region, 2000-2013 (square feet): Single-Family Homes, Multi-Family Units, And Mobile Homes
Table 4-13
U.S. Homes Closed By Eleven Leading Domestic Homebuilders, 2009-2013 (number)
Table 4-14
Value Of Private Nonresidential Building Construction Spending By Region, By Building Type, 2007-2012 (dollars): Lodging, Office, Commercial, Healthcare, Education, Religion, Amusement And Recreation, Manufacturing, And Total; Northeast, Midwest, South, And West
Table 4-15
Number Of Owner-Occupied Housing Units By Value By Region, 2007-2011 (number)
Table 4-16
Number Of Existing U.S. Housing Units By Characteristic, 1997-2011 (number): Units In Structure, Region, Bedrooms, Bathrooms, Square Feet, And Owner-Occupied And Rented
Table 4-17
U.S. Home Mortgage Interest Rates And Personal Income, 1982-2013 (percent and dollars)
Table 4-18
Distribution Of U.S. Households By Demographic Characteristic, 2006-2012 (percent): Household Income, Age Of Household Head, Household Size, Region, And Total Households
Table 4-19
U.S. Recreation Vehicle Shipments, 1987-2013 (number)
Table 4-20
Monthly U.S. Transportation Equipment Production Trends, 2011-2013 (index)

SECTION 5
U.S. RESILIENT FLOORING PLANT PROFITABILITY AND THE COMPETITIVE ENVIRONMENT

Summary Of Major Findings
Resilient Flooring Plant Cost Structure And Profitability
Competitive Environment
Plant Investments
Niche Market Shares
Table 5-1
Number Of U.S. Resilient Flooring Manufacturers And Plants, And Facility Revenues, 1987-2013 (number and dollars)
Table 5-2
Plant Operating Ratios And Profitability For U.S. Resilient Floor Coverings Manufacturers, 1987-2013 (percent): Payroll, Other Labor Costs, Material Costs, And Gross Profit Margin
Table 5-3
Monthly U.S. Producer Price Index For Plastic Resins, 2011-2013 (percent)
Table 5-4
U.S. Resilient Flooring Plant Labor Situation, 1987-2013 (number and percent): Number Of Employees, Shipments Per Employee, Average Hourly Wages, And Average Weekly Hours
Table 5-5
U.S. Resilient Flooring Plant Capital Expenditures, 1987-2013 (dollars and percent)
Table 5-6
Share Of U.S. Resilient Supply For The Top Five Manufacturers, 2005-2013 (percent)
Table 5-7
Select Investments In Luxury Vinyl Tile Production By Company, 2014-2015 (dollars)

SECTION 6
WORLD RESILIENT FLOORING MARKET TRENDS

World Market Trends And Leading Manufacturers
European Market
Pacific Rim Market
Canadian Market
Table 6-1
World Resilient Flooring Market, 2007-2013 (square feet and dollars)
Table 6-2
Share Of World Resilient Flooring Sales For Fifteen Leading Manufacturers, 2012 (percent)
Table 6-3
Resilient Flooring Sales And Profit Margins For Seven Worldwide Manufacturers, 2008-2013 (dollars and percent)
Table 6-4
Armstrong’s Resilient Flooring Sales By World Area, 2008-2013 (dollars)
Table 6-5
Altro Sales By World Area, 2007-2012 (dollars)
Table 6-6
Value Of Canadian Resilient Floor Coverings Shipments, Exports, Imports, And Sales, 1992-2013 (Canadian dollars)
Table 6-7
Value Of Canadian Resilient Flooring Exports For The Top Nine Countries Of Destination, 2007-2013 (Canadian dollars)
Table 6-8
Value Of Canadian Resilient Flooring Imports For The Top Twelve Countries Of Origin, 2007-2013 (Canadian dollars)
Table 6-9
Value Of Canadian Building Permits And Canadian Housing Starts, 1993-2013 (number and Canadian dollars)

SECTION 7
U.S. AND CANADIAN RUBBER MAT, STAIR TREAD, AND COVE BASE MARKET TRENDS

U.S. Market Trends
Source Of Supply
U.S. Shipments Product Mix
U.S. Export Shipments
Canadian Market Trends
Table 7-1
Value Of U.S. Rubber Mats, Stair Tread, And Cove Base Sales, 1992-2019 (dollars)
Table 7-2
U.S. Producer Price Trends For Rubber Mats, Stair Treads, And Cove Base, 1992-2013 (index)
Table 7-3
Value Of U.S. Rubber Mat, Stair Tread, And Cove Base Shipments, 1987-2013 (dollars)
Table 7-4
Value Of U.S. Rubber Mat, Stair Tread, And Cove Base Shipments By Product Type, 1997-2013 (dollars): Rolls, Automotive Mats, Other Mats, And Other Products
Table 7-5
Value Of U.S. Automotive Mat Supply, 1997-2013 (dollars): Domestic Shipments And Imports
Table 7-6
Value Of U.S. Rubber Mat, Stair Tread, And Cove Base Imports, 1992-2013 (dollars)
Table 7-7
Value Of U.S. Rubber Mat, Stair Tread, And Cove Base Imports For The Top Fifteen Countries Of Origin, 2007-2013 (dollars)
Table 7-8
Value Of U.S. Rubber Mat, Stair Tread, And Cove Base Exports, 1992-2013 (dollars)
Table 7-9
Value Of U.S. Rubber Mat, Stair Tread, And Cove Base Exports For The Top Fifteen Countries Of Destination, 2007-2013 (dollars)
Table 7-10
Value Of Canadian Rubber Mats, Stair Tread, And Cove Base Shipments, Exports, Imports, And Sales, 1992-2013 (Canadian dollars)
Table 7-11
Value Of Canadian Rubber Mat, Stair Tread, And Cove Base Exports For The Top Fourteen Countries Of Destination, 2007-2013 (Canadian dollars)
Table 7-12
Value Of Canadian Rubber Mat, Stair Tread, And Cove Base Imports For The Top Ten Countries Of Origin, 2007-2013 (Canadian dollars)

SECTION 8
COMPANY PROFILES AND RECENT DEVELOPMENTS

Adore Floors, Inc.
Resilient Flooring Products
Altro Ltd.
Resilient Flooring Products
Sales Trends And Markets
American Biltrite (Canada) Ltd.
Resilient Flooring Products
Sales Trends
Amorim Group
Resilient Flooring Products
Sales Trends
Armstrong World Industries, Inc.
Resilient Flooring Products
Manufacturing And Markets
Sales And Market Shares
Beaulieu International Group NV
Resilient Flooring Products
CBC (America) Corp.
Resilient Flooring Products
Congoleum Corp.
Floor Coverings Products
Manufacturing And Distribution
Sales Trends And Market Share
FloorFolio Industries
Resilient Floor Products And Markets
Forbo International
Resilient Flooring Products And Markets
Sales And Profit Trends
New Products
U.S. Subsidiary Products
Gerflor Group
Resilient Flooring Products And Markets
Manufacturing, Distribution, And Sales
Gerflor USA
Graboplast zRt
Resilient Flooring Products And Sales
GTP International, Inc.
Resilient Flooring Products
IVC Group
Flooring Products And Plants
Total Company Sales And Global Market Share
U.S. Sales And Distribution
James Halstead Plc.
Resilient Flooring Products And Markets
Sales Trends And Manufacturing
Karndean Design Flooring
Resilient Flooring Products
Sales And Distribution
LG Hausys
Resilient Flooring Products And Markets
U.S. Sales And Distribution
Lonseal Corp.
Resilient Flooring Products And Sales
Mannington Mills, Inc.
Resilient Flooring Products And Manufacturing
Sales And Market Share
Metroflor

Resilient Flooring Products
Mohawk Industries, Inc.
Resilient Flooring Products
New Manufacturing Plant
nora systems GmbH
Resilient Flooring Products And Markets
Sales And Market Share
Novalis Innovative Flooring
Resilient Flooring Products
Manufacturing And Marketing
Roppe Holding Co.
Resilient Flooring Products
RPM International, Inc.
Acquires Expanko
Shaw Industries, Inc.
Resilient Flooring Products
New LVT Plant
Super-Click International
Resilient Flooring Products And Distribution
Tarkett SA
Flooring Products And Markets
Tarkett North America
Sales And Market Share
USFloors, Inc.
Resilient Flooring Products
Manufacturing And Distribution
Vertex Group
Resilient Flooring Products And Markets
Vinylasa
Resilient Products Manufacturing And Distribution
VPI Corp.
Resilient Flooring Products

Abstract

ABSTRACT FOR THE CATALINA REPORT ON THE RESILIENT FLOORING

SUMMARY OF MAJOR FINDINGS

The $3.0 billion (manufacturers’ dollars) U.S. resilient flooring market has significantly increased its share of the domestic floor coverings industry over the past decade.  Growing penetration was led by rising demand for luxury vinyl tile (LVT) and fiberglass-backed sheet vinyl products.  The acceptance of these products for residential use resulted in a surge in sales as the housing market recovered.  Significant inroads are also being made in commercial markets.  In 2013, manufacturers took advantage of these trends by introducing a wide range of wood look vinyl planks with click installation and other tiles with ceramic and stone visuals.  These new products increased the resilient flooring sector’s ability to compete with the ceramic, laminate, stone, and wood flooring sectors.  Leading competitors also announced investments in new LVT production capacity to meet future demand.  These investments will drive growth over the next five years, however, the new capacity is expected to increase competition and put pressure on prices and profit margins.

RESILIENT FLOORING SALES TRENDS

Catalina Research has uncovered these trends in our 211-page in-depth analysis of the global resilient flooring market.  U.S. shipments, exports, imports, and price trends are evaluated for luxury vinyl tile (LVT), VCT, sheet vinyl products, rubber flooring, linoleum, cork flooring and other flooring materials.  Data is provided on a dollar and unit basis.  Catalina also reviews product innovations such as click-installed planks and fiberglass-backed vinyl sheet.  Import data analyzes shipments of foreign-sourced products by major country of origin and their share of the U.S. market.  Export data analyzes foreign sales by major country of destination.  Catalina also investigated global demand.

END-USE MARKET PURCHASES AND DISTRIBUTION

The report’s end-use market analysis provides executives with the growing sales opportunities in residential, nonresidential, and transportation equipment markets.  Residential markets are further divided into new construction, residential remodeling, and manufactured housing markets.  Nonresidential markets are segmented into new construction and commercial contract purchasers.  Catalina used these data trends to calculate resilient flooring’s share of total residential and nonresidential flooring markets.  Residential and nonresidential sales are further segmented by product type.  Retail sales are provided by channel and by region and state.

FACTORS AFFECTING DEMAND

End-use market trends are correlated with U.S. housing demand, nonresidential construction spending, mortgage interest rates, and other housing and economic indicators to uncover the factors affecting demand, and provide insights into the direction of domestic demand in 2014 and beyond. 

PROFIT MARGINS AND THE COMPETITIVE ENVIRONMENT

In addition, Catalina Research examined the cost structure and profitability of U.S. resilient flooring plants.  Data trends are compiled for material, labor, and capital inputs.  As part of this analysis, Catalina profiled 34 global manufactures and marketers, and compiled company resilient flooring sales.  Catalina used this information to calculate global and U. S. market shares of the leading competitors.  Company profiles cover product lines, manufacturing and distribution, capital investments, acquisitions, and new products.  Executives are urged to review the growth- and profit-oriented strategies of leading worldwide resilient flooring manufacturers and compare their company’s own performance to the industry averages.

RUBBER MAT, STAIR TREAD, AND COVE BASE MARKET

Catalina Research also evaluated the U.S. and Canadian market for rubber mats, stair treads, and cove base.  Product shipments cover roll goods, automotive mats, other mats, and cove base and other products.  Export and import trends are also included.

WORLD RESILIENT FLOORING MARKET

The global resilient flooring market is investigated as well.  Sales of Altro and Armstrong are also segmented by world area.  Global market shares are calculated for 15 leading manufacturers.  Canadian market trends include shipments, imports, and exports. 

Report Number: FC085                   Published: February 2014
Pages: 211                                         Price: $3,495 hard copy or e-mail version
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Catalina Research provides in-depth market research on construction materials, building equipment, home furnishings, consumer products, industrial equipment, energy and infrastructure products and other industries. Each complete report or study section includes information on market size and growth, end-use markets, distribution channels, international trade, plant profitability, the competitive environment, and leading company strategies. Catalina Reports are used to evaluate a market's growth prospects and profitability, investigate target markets, gauge the potential of new products, and uncover acquisition candidates.