Floor Coverings Industry Trends

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Publisher : Catalina Research Inc.
Report Number : FC 098
Published : October 2017
Pages : 199
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FLOOR COVERINGS INDUSTRY TRENDS AND END-USE MARKETS FC098:

 

Released October 2017

 

Catalina Research announces the release of our 199-page Catalina Report on Floor Coverings Industry Trends and End-Use Markets. This fact filled report provides the action-oriented executive with up-to-date information on carpet and area rugs, wood flooring, ceramic tile, vinyl sheet and floor tile, other resilient flooring, stone flooring, and laminate flooring. Each page will assist the floor coverings executive benefit from changing consumer preferences, improve plant efficiency, penetrate end-use markets, exploit world market growth, and plan for 2018 and beyond.

 

Catalina Reports contain the timely data that allows users to evaluate market size, growth potential, profitability, market share, and the competitive environment. So turn to a Catalina Report when developing strategies to take advantage of a changing industry product mix; trends in the builder, residential replacement and nonresidential markets; world market opportunities; and strategies to increase market share and profitability.

 

The table of contents shows the significant data and information included in this report. Each section is summarized to clearly point to the pertinent industry trends. Look it over, fill out the order coupon and receive your Catalina Report promptly. You will find it a valuable planning tool.

______________________________________________________________________________________

SUBJECT MATTER

 

U.S. FLOOR COVERINGS INDUSTRY TRENDS (1987-2022)

Market sales in dollars and square feet and average prices by product sector:

Carpet and area rugs                        

Wood flooring                                    

Ceramic tile                                    

Vinyl sheet and floor tile

Other resilient flooring

Laminate flooring

Stone flooring

End-use market sales and factors driving demand

Country source of supply and U.S.-made versus import product pricing

 

 

U.S. INDUSTRY SHIPMENTS AND PRICE TRENDS (1987-2017)

Wall-to wall carpet                        

Carpet tile                                    

Area rugs                                                

Vinyl sheet and floor tile            

Other resilient flooring

Ceramic tiles

Wood flooring

Laminate flooring

 

 

U.S. IMPORT AND EXPORT TRENDS (1987-2017)

International trade by flooring material            

Imports’ share of U.S. sales                                    

Import/export price trends            

Imports by country of origin

Import shipping costs and tariff charges

Exports’ share of U.S. shipments

Exports by country of destination

 

 

 U.S RESIDENTIAL REPLACEMENT MARKET (1997-2017)

Purchases by flooring material                        

Share of total flooring sales                        

Share of residential improvements

Wall-to-wall carpet and area rug markets

Characteristics of existing housing units

Existing home sales and by region

Homeowner spending for DIY/BIY purchases versus contractor purchases

Interest rates, personal income, and household demographics

 

 

U.S. BUILDER MARKET AND MANUFACTURERED HOME PRODUCER PURCHASES (1997-2017)

Purchases by flooring material                        

Share of flooring sales/builder inputs            

Purchases per home completed            

Purchases per manufactured home            

Average cost per square foot                        

Total square feet of new housing built

Regional builder market analysis

New housing unit characteristics

New home average size and price

Housing starts and permits

Top U.S. builder home closings

 

 

 U.S. COMMERCIAL FLOOR COVERINGS MARKET (1997-2017)

Purchases by flooring material                        

Share of flooring sales                                    

Share of contractor inputs                        

Purchases for new construction            

Purchases for remodeling projects            

Distribution of remodeling spending purchases by contractors/property managers, Main Street commercial, and government

Wall-to-wall carpet versus carpet tile sales

Construction spending by type of building

Construction spending by region

Transportation equipment market

Transportation equipment production

 

             

U.S. PLANT COST STRUCTURE, COMPETITVE ENVIRONMENT, AND COMPANY MARKET SHARES (1992-2017)

Number of plants and shipments            

Payroll and material costs                        

Profit margins                                                

Material input price trends                        

Cost structure by industry sector            

Capital expenditures by industry sector

Top 10 company market shares

Soft and hard surface flooring company market shares

Sales and profit trends for six companies

 

 

COMPANY PROFILES AND STRATEGIC DEVELOPMENTS FOR:

Armstrong                                                             

Crossville                                                

The Dixie Group                                    

Engineered Floors                                    

Interface                                                                         

Lumber Liquidators                                                

Mannington Mills                        

Mohawk

Mullican

Shaw

Tarkett

Table of Contents

SECTION 1

U.S. FLOOR COVERINGS INDUSTRY TRENDS AND END-USE MARKET ANALYSIS

 

Executive Summary

Market Size And Factors Driving Demand

Market Product Mix

Competitive Environment

Industry Profit Margins

Capital Expenditures

Outlook

Table 1-1

Value Of U.S. Floor Coverings Sales, 1987-2022 (dollars)

Figure 1-1

Value Of U.S. Floor Coverings Sales, 2007-2022 (dollars)

Table 1-2

Quantity U.S. Floor Coverings Sales And Average Value Per Square Foot, 1987-2022 (square feet)

Figure 1-2

Quantity U.S. Floor Coverings Sales, 2007-2022 (square feet)

Figure 1-3

Quantity U.S. Floor Coverings Sales By Product Sector, 2016 (square feet) : Carpet And Area Rugs, Wood Flooring, Ceramic Tile, Vinyl Sheet And Floor Tile, Other Resilient Flooring, Laminate Flooring, And Stone Flooring

Table 1-3

Value Of U.S. Floor Coverings Sales By Product Sector, 1987-2016 (dollars): Carpet And Area Rugs, Wood Flooring, Ceramic Tile, Vinyl Sheet And Floor Tile, Other Resilient Flooring, Laminate Flooring, And Stone Flooring

Table 1-4

U.S. Square Feet Floor Coverings Sales By Product Sector, 1987-2016 (square feet): Carpet And Area Rugs, Wood Flooring, Ceramic Tile, Vinyl Sheet And Floor Tile, Other Resilient Flooring, Laminate Flooring, And Stone Flooring

Table 1-5

Share Of U.S. Floor Coverings Dollar Sales By Product Sector, 1987-2016 (percent): Carpet And Area Rugs, Wood Flooring, Ceramic Tile, Vinyl Sheet And Floor Tile, Other Resilient Flooring, Laminate Flooring, And Stone Flooring

Table 1-6

Share Of U.S. Floor Coverings Square Foot Sales By Product Sector, 1987-2016 (percent): Carpet And Area Rugs, Wood Flooring, Ceramic Tile, Vinyl Sheet And Floor Tile, Other Resilient Flooring, Laminate Flooring, And Stone Flooring

Table 1-7

U.S. Average Value Per Square Foot Of Flooring Supplied By Product Sector, 1987-2016 (dollars): Carpet And Area Rugs, Wood Flooring, Ceramic Tile, Vinyl Sheet And Floor Tile, Other Resilient Flooring, Laminate Flooring, And Stone Flooring

Table 1-8

U.S. Sales Comparative Growth Analysis By Product Sector, 1987-2016 (percent): Carpet And Area Rugs, Wood Flooring, Ceramic Tile, Vinyl Sheet And Floor Tile, Other Resilient Flooring, Laminate Flooring, And Stone Flooring

Table 1-9

Average Value Per Square Foot For U.S. Shipments, Imports, And Exports By Product Sector, 2016 (dollars): Carpet And Area Rugs, Wood Flooring, Ceramic Floor And Wall Tile, Vinyl Sheet And Floor Tile, Other Resilient Flooring, And Laminate Flooring

Figure 1-4

U.S. Floor Coverings Source Of Supply By Country, 2016 (dollars and percent): United States, China, India, Italy, Turkey, Mexico, Canada, And Others

Table 1-10
U.S. Floor Coverings Industry Estimated And Forecasted Sales By Product Sector, 2017 And 2022 (dollars and square feet): Carpet And Area Rugs, Wood Flooring, Ceramic Tile, Resilient Flooring, Laminate Flooring, And Stone Flooring

Table 1-11

Value Of U.S. Floor Coverings Purchases By End-Use Market, 2007-2017 (dollars and percent): New Residential Construction, Residential Replacement, Factory-Built Housing, New Nonresidential Construction, Commercial Contract, And Transportation Equipment

Table 1-12

Value Of U.S. Floor Coverings Sales By End-Use Market By Type Of Flooring Material, 2007-2016 (dollars): Carpet And Area Rugs, Wood Flooring, Ceramic Floor And Wall Tile, Resilient Flooring, Stone Flooring, And Laminate Flooring; New Residential Construction, Residential Replacement, Commercial New And Replacement, And Transportation Equipment

Table 1-13

Percent Distribution Of U.S. Floor Coverings End-Use Market Sales By Type Of Flooring Material, 2007-2016 (percent): Carpet And Area Rugs, Wood Flooring, Ceramic Floor And Wall Tile, Resilient Flooring, Laminate Flooring, And Stone Flooring; New Residential Construction, Residential Replacement, Commercial New And Replacement, And Transportation Equipment

Table 1-14

U.S. Spending On Building Construction, 1997-2017 (dollars)

Table 1-15

Percent Of U.S. Households Purchasing A New Or Existing Housing Unit, 1997-2017 (number, percent, and dollars)

 

SCOPE AND METHODOLOGY


SECTION 2

U.S. FLOOR COVERINGS INDUSTRY TRENDS

 

Summary Of Major Findings

U.S. Floor Covering Shipments And Product Mix

Carpet

Area Rugs

Carpet Tile

Wood Flooring
Ceramic Tile

Resilient Flooring

Laminate Flooring

 

Table 2-1

U.S. Floor Coverings Factory Shipments, 1987-2017 (square feet and dollars) Table 2-2 Value Of U.S. Floor Coverings Factory Shipments By Product Sector, 1987-2016 (dollars): Carpet And Area Rugs, Wood Flooring, Ceramic Tile, Vinyl Sheet And Floor Tile, Other Resilient Flooring, And Laminate Flooring

Table 2-3

Square Foot U.S. Floor Coverings Factory Shipments By Product Sector, 1987-2016 (square feet): Carpet And Area Rugs, Wood Flooring, Ceramic Tile, Vinyl Sheet And Floor Tile, Other Resilient Flooring, And Laminate Flooring

Table 2-4

 Distribution Of U.S. Floor Coverings Shipments By Product Sector, 1997-2016 (percent): Carpet And Area Rugs, Wood Flooring, Ceramic Tile, Vinyl Sheet And Floor Tile, Other Resilient Flooring, And Laminate Flooring

Table 2-5

U.S. Average Value Per Square Foot Shipped By Product Sector, 1987- 2016 (dollars): Carpet And Area Rugs, Wood Flooring, Ceramic Tile, Vinyl Sheet And Floor Tile, Other Resilient Flooring, And Laminate Flooring

Table 2-6

Comparative Growth Analysis Of U.S. Floor Coverings Factory Shipments And Average Price Shipped By Product Sector, 1987-2016 (percent): Carpet And Area Rugs, Wood Flooring, Ceramic Tile, Vinyl Sheet And Floor Tile, Other Resilient Flooring, And Laminate Flooring

Table 2-7

Value Of U.S. Carpet, Carpet Tile, And Area Rug Sales, 2007-2016 (dollars)

Table 2-8

Quantity U.S. Carpet, Carpet Tile, And Area Rug Sales, 2007-2016 (square feet)

Table 2-9

U.S. Carpet And Area Rug Sales Trends By Product Type, 1997-2016 (dollars and square feet): Sales, Factory Shipments, Exports, And Imports; Tufted, Woven, And

Other

Table 2-10

Monthly U.S. Carpet And Area Rug Production Index, 2015-2017 (index)

Table 2-11
U.S. Shipments Of Tufted Carpet And Rugs By Type, 1997-2016 (dollars and square feet): Roll Goods, Modular Carpet Tile, Bathmats, Area Rugs, Automobile And Aircraft Carpeting, And Tufted Artificial Grass For Non-Athletic Surfaces

Table 2-12

U.S. Area Rug Sales, 2007-2016 (dollars and square feet) Table 2-13 U.S. Carpet Tile Sales, 2007-2016 (dollars and square feet)

 

SECTION 3

U.S. FLOOR COVERINGS IMPORTS

U.S. Floor Coverings Imports

Import Penetration By Industry Sector

Import Pricing

Major Countries Of Origin

Table 3-1
U.S. Floor Coverings Imports And Share Of Manufacturer Sales, 1987-2017 (square feet, dollars, and percent)

Table 3-2
Value Of U.S. Floor Coverings Imports By Product Sector, 1987-2016 (dollars): Carpet And Area Rugs, Wood Flooring, Ceramic Tile, Vinyl Sheet And Floor Tile, Other Resilient Flooring, And Laminate Flooring

Table 3-3

Square Foot U.S. Floor Coverings Imports By Product Sector, 1987-2016 (square feet): Carpet And Area Rugs, Wood Flooring, Ceramic Tile, Vinyl Sheet And Floor Tile, Other Resilient Flooring, And Laminate Flooring

Table 3-4
U.S. Floor Coverings Imports As A Share Of Manufacturer Sales By Product Sector, 1987-2016 (percent): Carpet And Area Rugs, Wood Flooring, Ceramic Tile, Vinyl Sheet And Floor Tile, Other Resilient Flooring, And Laminate Flooring

Table 3-5

 U.S. Average Value Per Square Foot Of Flooring Imported By Product Sector, 1987-2016 (dollars): Carpet And Area Rugs, Wood Flooring, Ceramic Tile, Vinyl Sheet And Floor Tile, Other Resilient Flooring, And Laminate Flooring

Table 3-6

Comparative Growth Analysis Of U.S. Floor Coverings Imports By Product Sector, 1987-2016 (percent): Carpet And Area Rugs, Wood Flooring, Ceramic Tile, Vinyl Sheet And Floor Tile, Other Resilient Flooring, And Laminate Flooring

Table 3-7

Value Of U.S. Floor Coverings Imports For The Top Fifteen Countries Of Origin, 2007-2016 (dollars)

Table 3-8 Value Of U.S. Floor Coverings Imports For The Top Five Countries Of Origin By Product Sector, 2007-2016 (dollars): Carpet And Area Rugs, Wood Flooring, Ceramic Tile, Resilient Flooring, And Laminate Flooring

Table 3-9

Share Of U.S. Import Value By Product Cost, Insurance And Freight Cost, And Tariff Charges, And By Product Sector, 2007-2016 (percent): Carpet And Area Rugs, Wood Flooring, Ceramic Tile, Resilient Flooring, And Laminate Flooring

 

SECTION 4

U.S. FLOOR COVERINGS EXPORT SHIPMENTS

 

U.S. Floor Coverings Exports And By Product

Major Countries Of Destination

Table 4-1

U.S. Floor Coverings Exports And Share Of Factory Shipments, 1987-2017 (square feet, dollars, and percent)

Table 4-2

Value Of U.S. Floor Coverings Exports By Product Sector, 1987-2016 (dollars): Carpet And Area Rugs, Wood Flooring, Ceramic Tile, Vinyl Sheet And Floor Tile, And Other Resilient Flooring

Table 4-3

Square Foot U.S. Floor Coverings Exports By Product Sector, 1987-2016 (square feet): Carpet And Area Rugs, Wood Flooring, Ceramic Tile, Vinyl Sheet And Floor Tile, And Other
Resilient Flooring

Table 4-4

Exports’ Share Of U.S. Floor Coverings Shipments By Product Sector, 1987-2016 (percent): Carpet And Area Rugs, Wood Flooring, Ceramic Tile, Vinyl Sheet And Floor Tile, And Other Resilient Flooring

Table 4-5

U.S. Average Value Per Square Foot Of Flooring Exported By Product Sector, 1987-2016 (dollars): Carpet And Area Rugs, Wood Flooring, Ceramic Tile, Vinyl Sheet And Floor Tile, And Other Resilient Flooring

Table 4-6

Comparative Growth Analysis Of U.S. Floor Coverings Exports By Product Sector, 1987-2016 (percent): Carpet And Area Rugs, Wood Flooring, Ceramic Tile, Vinyl Sheet And Floor Tile, And Other Resilient Flooring

Table 4-7
Value Of U.S. Floor Coverings Exports For The Top Fifteen Countries Of Destination, 2007-2016 (dollars)

Table 4-8
Value Of U.S. Floor Coverings Exports For The Top Five Countries Of Destination By Product Sector, 2007-2016 (dollars): Carpet And Area Rugs, Wood Flooring, Ceramic Tile, And Resilient Flooring

 

SECTION 5
U.S. RESIDENTIAL REPLACEMENT MARKET

 

U.S. Residential Replacement Market

Soft Versus Hard Surface Flooring Purchases

Table 5-1
Value Of U.S. Residential Floor Coverings Replacement Purchases And Share Of Residential Improvement Construction Spending, 1997-2017 (dollars and percent)

Table 5-2 Value Of U.S. Floor Coverings Purchases For Residential Replacement By Type Of Product, 1997-2016 (dollars): Carpet And Area Rugs, Wood Flooring, Ceramic Tile, Resilient Flooring, Stone Flooring, And Laminate Flooring

Table 5-3
Residential Purchases Of Wall-To-Wall Carpet And Area Rugs, 2007-2016 (dollars)

Table 5-4
Percent Distribution Of Residential Floor Coverings Spending For Do-It- Yourself/Buy-It-Yourself Purchases Versus Contractor Purchases By Flooring Type, 1997-2015 (percent): Wood Flooring, Ceramic Tile, Resilient Flooring, Laminate Flooring, And Stone Flooring

Table 5-5
Number Of Owner-Occupied Housing Units By Value By Region, 2011-2015 (in thousands of units)

Table 5-6
U.S. Existing Home Sales By Region, 2007-2017 (number)

Table 5-7
U.S. Home Mortgage Interest Rates And Personal Income, 1997-2017 (percent and dollars)

Table 5-8

Distribution Of U.S. Households By Demographic Characteristic, 2010-2015 (percent)

 

SECTION 6
U.S. BUILDER MARKET

U.S. Builder Market

Builder And Manufactured Home Producer Purchases By Material

New Home Construction Trends And Characteristics

Table 6-1
Value Of Floor Coverings Purchases By U.S. Builders And Manufactured Home Producers And Share Of New Residential Construction Spending, 1997-2017 (dollars and percent)

Table 6-2
Value Of U.S. Floor Coverings Purchases By New Residential Contractors And Factory-Built Housing Manufacturers By Type Of Product, 1997-2016 (dollars): Carpet And Area Rugs, Wood Flooring, Ceramic Tile, Resilient Flooring, Stone Flooring, And Laminate Flooring

Table 6-3
Value Of Floor Coverings Purchases Per U.S. Contractor Completed Housing Unit And Factory-Built Housing Unit, 1997-2017 (number and dollars): Housing Units, Purchases Per Unit, And Average Value Per Square Foot

Table 6-4
New U.S Privately Owned Housing Units Started And By Type of Structure 1997-2017 (units)

Table 6-5

Monthly New Private U.S. Housing Units Authorized By 20,000 Building Permit Places By Region, 2016 And 2017 (units)

Table 6-6

New U.S. Single-Family Houses Sold By Sales Price, 1995-2017 (unit and percent)

Table 6-7
Average Value Per New Single-Family House Sold And Average Value Per Square Foot, 1997-2017 (dollars)

Table 6-8
Number Of U.S. New Housing Units Completed And Square Feet Built, 1997-2017 (number and square feet)

Table 6-9
Average Size Per New U.S. Housing Unit Completed By Type Of Unit And Region, 2000-2017 (square feet)

Table 6-10
U.S. Homes Closed By Eleven Leading Domestic Homebuilders, 2013-2017 (number)

 

 

SECTION 7
U.S. COMMERCIAL FLOOR COVERINGS MARKET

 

U.S. Commercial Floor Coverings Market

Commercial Market Sales By Flooring Material

New Nonresidential Building Construction Market

Commercial Contract Market

Transportation Equipment Market

Table 7-1
Value Of Floor Coverings Purchases By U.S. Nonresidential Construction Contractors And Share Of Nonresidential Building Construction Spending, 1997-2017 (dollars and percent)

Table 7-2

Value Of Floor Coverings Purchases By U.S. Nonresidential Construction Contractors For New Buildings And Remodeling And Replacement Work, 1997-2017 (dollars)

Table 7-3
Percent Distribution Of Commercial Contract Market By Type Of Buyer, 1997-2015 (percent): Contractors And Property Managers, Main Street Commercial, And Government

Table 7-4
Value Of Floor Coverings Purchases By U.S. Nonresidential Construction Contractors By Type Of Product, 1997-2016 (dollars): Carpet And Area Rugs, Wood Flooring, Ceramic Tile, Resilient Flooring, Laminate Flooring, And Stone Flooring

Table 7-5

Value Of U.S. Floor Coverings Purchases By New Nonresidential Building Contractors And Commercial Contract Market By Type Of Product, 1997-2016 (dollars): Carpet And Area Rugs, Wood Flooring, Ceramic Tile, Resilient Flooring, Stone Flooring, And Laminate Flooring

Table 7-6
Value Of U.S. Commercial Carpet And Carpet Tile Market, 2007-2016 (dollars)

Table 7-7
U.S. Spending On Nonresidential Building Construction Put In Place By Building Type, 2012-2017 (dollars)

Table 7-8

Value Of Private Nonresidential Building Construction Spending By Region, By Building Type, 2007-2016 (dollars): Lodging, Office, Commercial, Healthcare, Education, Religion, Amusement And Recreation, Manufacturing, And Total; Northeast, Midwest, South, And West

Table 7-9

Value Of U.S. Floor Coverings Purchases By Transportation Equipment Markets, 1997-2016 (dollars): Carpet And Area Rugs, Wood Flooring, Ceramic Tile, And Resilient Flooring

Table 7-10

Monthly U.S. Transportation Equipment Production Trends, 2015-2017 (index)

 

SECTION 8

U.S. PLANT COST STRUCTURE, COMPETITIVE ENVIRONMENT, AND COMPANY MARKET SHARES

Summary of Major Findings

Industry Profit Margins And By Sector

Capital Expenditures

Competitive Environment

Soft Versus Hard Surface Flooring Market Concentration

Table 8-1
Number Of U.S. Floor Coverings Plants, Plant Shipments, Facility Operating Ratios, And Gross Profit Margins, 1997-2016 (number, dollars, and percent)

Table 8-2

Number Of U.S. Floor Coverings Plants, Plant Shipments, Facility Operating Ratios, And Gross Profit Margins By Facility Product Specialization, 1997-2016 (numbers, dollars, and percent): Carpet And Area Rugs, Hardwood Flooring, Ceramic Tile, And Resilient Floor Coverings

Table 8-3

U.S. Producer Price Trends For Major Material Inputs, 1997-2017 (index): Processed Yarns, Plastics Resins, Lumber, Clay Refractories, Rubber, And Rough Quarried Stone

Table 8-4

U.S. Floor Coverings Plants Capital Expenditures By Facility Product Specialization, 1997-2016 (dollars and percent): Capital Expenditures And Percent Value Added; Carpet And Area Rugs, Hardwood Flooring, Ceramic Tile, And Resilient Flooring

Table 8-5

Share Of U.S. Floor Coverings Market For Ten Top Manufacturers And Marketers, 2012-2016 (percent)

Table 8-6

Share Of U.S. Soft And Hard Surface Flooring Markets For The Top Manufacturers And Marketers, 2012-2016 (percent)

Table 8-7
Annual Sales And Profit Trends For Six Major U.S. Floor Coverings Manufacturers, 2011-2016 (dollars and percent)

Table 8-8

First Half Sales And Profit Trends For Six Major U.S. Floor Coverings Manufacturers, 2016 And 2017 (dollars)

 

SECTION 9

COMPANY PROFILES

 

Armstrong Flooring, Inc.

Resilient Flooring Product Segment

Wood Flooring Products Segment

Resilient Flooring Manufacturing And Markets

Wood Flooring Manufacturing And Markets

Sales And Profit Margins

Market Share

 

Crossville Inc.

Ceramic Tile Products

Sales And Market Share

 

The Dixie Group, Inc.

Floor Coverings Products And Markets

Manufacturing And Distribution

Sales And Market Share

 

Engineered Floors LLC

Carpet Products

Manufacturing And Distribution

Beaulieu Acquisition

Sales And Market Share

 

Interface, Inc.

Modular Carpet

Modular Resilient Flooring

Manufacturing And Marketing

Sales And Market Share

 

Lumber Liquidators, Inc.

Flooring Products And Sources Of Supply

Distribution And Store Network

Governmental Actions

Sales And Market Share

 

Mannington Mills, Inc.

Sales And Market Shares

Resilient Flooring

Rubber Flooring

Carpet

Wood Flooring Products

Laminate Flooring Products

 

Mohawk Industries, Inc.

Sales And Market Share

Carpet Manufacturing And Distribution

Ceramic And Stone Products, Manufacturing, And Distribution

Resilient Flooring Products, Manufacturing, And Distribution

Laminate And Wood Products, Manufacturing, And Distribution

Quarterly Trends

 

Mullican Flooring

Wood Flooring Products

Sales And Market Share

 

Shaw Industries, Inc.

Soft Surface Products

Hard Surface Products

Distribution

Sales And Market Share

 

Tarkett SA

Flooring Products And Sales

Tarkett North America Hard Surface Flooring

Tandus North American Soft Surface Flooring

U.S. Sales And Market Share


Abstract

ABSTRACT FOR THE CATALINA REPORT ON THE FLOOR COVERINGS INDUSTRY TRENDS AND END-USE MARKETS

 

SUMMARY OF MAJOR FINDINGS

The $25.5 billion U.S. floor coverings market has entered a more mature growth stage of the current recovery period. During 2017, dollar sales are estimated to climb by 4.3% and square foot sales could rise by 3.6%. The builder market remains the growth leader as construction of larger, single-family homes is offsetting the decline in multi-family starts. The key growth factor during 2017 has been stronger gains in the important residential replacement market. Home improvement spending is increasing sharply during 2017, and floor covering sales are benefiting from the pent-up demand of non-moving households. Stronger residential spending is offsetting the weakening gains in commercial markets as nonresidential building construction spending slows. Hard surface flooring purchases also continue to outpace overall industry trends as residential and commercial users move away from the use of wall-to-wall carpet. Ceramic tile, engineered wood flooring, and luxury vinyl tile are leading the way. Commercial users are also increasing their use of carpet tile. The U.S. floor coverings industry, however, remains highly competitive as U.S- and foreign-based manufacturers invest in new domestic production capacity, while import penetration levels continue to grow. The intense competitive environment has led to acquisition activity in the U.S. flooring industry.

FLOORING SECTOR TRENDS

Catalina Research uncovered these findings in our in-depth 199-page report on U.S. floor coverings industry trends and an analysis of end-use markets. U.S. shipments, exports, imports, and price trends are evaluated for carpet and area rugs, wood flooring, ceramic tile, vinyl sheet and floor tile, other resilient flooring, laminate flooring, and stone flooring. Soft surface floor covering sales are further segmented into wall-to-wall carpet, carpet tile, and area rugs. Data is in dollars and square feet. Import sales are tracked by major country of origin, which uncover the inroads made by Chinese and other foreign-based manufacturers. U.S. export shipments are analyzed by major country of destination.

PROFIT MARGINS AND THE COMPETITIVE ENVIRONMENT

In addition, Catalina Research investigated the cost structure and profit margins of U.S. floor coverings plants. Data trends are compiled for material, labor, and capital inputs. As part of this analysis, Catalina Research profiled 10 leading U.S. manufacturers, compiled company sales and profit margins, and calculated company market shares. Market shares were also calculated for the soft and hard surface flooring sectors. Company profiles cover product lines, manufacturing and distribution, capital investments, acquisitions, and new products.

END-USE MARKET ANALYSIS

Catalina investigates the industry’s end-use markets in three separate sections: Residential Replacement Sales, Builder and Manufactured Home Producer Purchases, and Commercial and Transportation Equipment Markets. Each section evaluates end-use market sales trends, purchases by flooring type, share of total flooring sales, and floor coverings share of inputs for each end-use market. For example, Catalina examines flooring material’s share of total builder spending and the average value per square foot of flooring purchased. For the residential replacement market, Catalina Research tracks the markets for wall-to-wall carpet versus area rugs. Existing home sales, housing characteristics, and household income and demographics are analyzed to evaluate the drivers of residential replacement demand. A similar analysis was conducted for the builder and manufactured home markets. In this section, Catalina analyzed new home completions, total square footage built, housing starts and permits to uncover opportunities in this market. For commercial markets, Catalina tracked flooring purchases for new construction and remodeling projects. Construction spending by type of building and region was analyzed as part of this process. Catalina also segmented the commercial soft surface market into wall-to-wall carpet and carpet tile sales.

 

Report Number: FC098                            Date published: October 2017                            Pages: 199

 

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