ABSTRACT FOR THE CATALINA REPORT ON FENCING AND DECKING

SUMMARY OF MAJOR FINDINGS

The $5.4 billion U.S. fence and deck product industry is a relatively strong growing sector of the construction materials industry. Growth has been spurred by increased spending on fences and decks by residential property owners. This was due to a favorable economic environment for U.S. housing demand. Industry growth has been led by gains in vinyl and ornamental metal fence products, and composite and plastic deck products. Growth in security fencing has also rebounded over the past year. The industry’s material shipment mix generally reflects homeowner’s desire for maintenance-free building products. Strong growth and new material opportunities have attracted new entrants to this industry and resulted in existing manufacturers expanding production capacity. This has led to rising competitive pressures.

FENCING AND DECKING INDUSTRY TRENDS

Catalina Research uncovered these trends in our 207-page in-depth report on the U.S. fencing and decking industry. Report sections cover the U.S. market for wire, ornamental metal, wood, and PVC fencing; and wood, composite, and plastic decking. The Executive Summary section compares the size and growth of the fencing and decking sectors and residential property owners spending on these products. Catalina also provides growth assumptions for the factors affecting fencing and decking demand.

FENCE PRODUCT SHIPMENTS, PLANT COST STRUCTURE & INTERNATIONAL TRADE

These sections further segment the fence product supply whether shipped from a domestic or foreign-based manufacturer. Shipments and pricing trends are segmented for wire fencing and fence gates; wood fences, pailings, and rails; and PVC fences. Steel wire fencing shipments are broken out by chain link fencing; woven and welded wire fence; fence gates, posts, and fittings; and ornamental lawn fence. U.S. imports and exports are evaluated for steel wire fencing, barbed and twisted wire, and wood fences by product by major country of origin and destination. In addition, Catalina includes an analysis of the cost structure and profitability of steel wire fencing plants, whether a vertically integrated wiredrawer or a wire fabricator.

FENCE INSTALLATION SPENDING AND THE CONTRACTOR BUSINESS

Catalina investigated the value of U.S. fence installation spending and the contractor business. Spending is analyzed for residential, nonresidential, and agricultural markets. Data trends include the number, revenues, and cost structure of the U.S. fence contractor. Contractor revenues are provided for new construction, additions, and repair work and by region. In addition, this in-depth analysis includes the results of the American Fence Association (AFA) contractor survey. Tables include a contractor profile including average sales, jobs, linear feet, and number of employees and wages. Data is available by contractor revenue size and region. The AFA survey includes data on source of revenues, type of customer, end-use markets, and product sold.

DECKING PRODUCT MARKET TRENDS

Decking product factory sales are segmented by material- wood, wood/plastic composites, and 100% plastic, and by market- residential and nonresidential. This section also includes shipments of preserved wood products and concrete pavers. Preserved wood products include poles, posts and lumber, and by chemical used. Price trends of wood preserved products and the cost structure and profitability of wood preserved product plants are included as well.

END-USE MARKETS AND FACTORS AFFECTING DEMAND

Catalina analyzed residential property owner spending on fences, decks, and other outdoor structures. Spending trends are evaluated for homeowners and rental property owners. In addition, Catalina tracked the number of new homes completed with a deck, patio, and porch, and regional variations. These trends were estimated and forecasted based on data collected on U.S. construction spending, housing demand, homeowner remodeling and repair spending, mortgage interest rates and personal income trends. Catalina also analyzed crime statistics and correctional facility construction.

COMPETITVE ENVIRONMENT

Catalina profiled 27 North American manufacturers of fence and deck products. Data and information is compiled from company documents and data bases on product lines, manufacturing capabilities, distribution, acquisitions, capital investments, sales, and brand and market shares. The goal is to uncover manufacturer strategies that are being implemented to make inroads in this highly competitive market.

Report Number	:	CR022
Pages	:	207
Price	:	$2,250

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