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TABLE
OF CONTENTS
| Section
1 |
EXECUTIVE
SUMMARY AND U.S. CERAMIC TILE MARKET TRENDS..... |
1
|
| |
Executive
Summary..............................................................................
U.S.
Ceramic Tile Market Size And Growth Analysis...............................
Factors
Driving Growth..........................................................................
Product
Developments..........................................................................
Source
Of Supply.................................................................................
Shifting
Distribution Channels................................................................
Competitive
Environment And Industry Profit Margins...............................
Outlook..................................................................................................
|
1
2
2
3
4
5
6
6
|
| |
|
|
| |
SCOPE
AND METHODOLOGY................................................................
|
8
|
Table
1-1
Figure 1-1 |
U.S.
Ceramic Floor And Wall Tile Market Sales And Average Value
Per
Square Foot Supplied, 1987-2007 (square feet and dollars)............................
U.S. Ceramic Floor And Wall Tile Market Sales, 1987-2007 (square
feet).......
|
10
11
|
| Table
1-2 |
U.S.
Quarterly Ceramic Tile Shipments, Imports, Exports, And Market
Sales
,
2001 And 2002 (square feet and dollars)....................................................
|
12
|
Table
1-3
Figure 1-2
Table 1-4
Table 1-5
Table 1-6
Table 1-7
Table 1-8
|
Ceramic
Floor And Wall Tile's Position In The U.S. Floor Covering
Market,
1987-2007 (square feet, dollars, and percent)....................................................
Ceramic Floor And Wall Tiles' Share Of Total U.S. Floor Covering
Market
Sales, 1992-2007 (percent).....................................................................
U.S. Average Value Per Square Foot Supplied By Floor Covering
Product, 1997 And 2002 (dollars): Carpet And Area Rugs,
Hardwood Flooring, Ceramic Tile, Vinyl Sheet And Floor Tile,
Rubber Floor Coverings, Laminate Flooring, And Total Floor
Coverings..............................................................................................
Comparative Growth Analysis Of U.S. Ceramic Floor And Wall
Tile Market
Supply And Factors Determining Demand, 1994-2002 (square feet,
dollars,
and index): Market Supply, Total New Construction, New Residential
Construction, Interest Rates, And Personal Income....................................
U.S. Ceramic Tile Source Of Supply For Ten Leading Countries
Of Origin,
2002 (square feet)...................................................................................
U.S. Producer Price Trends For Ceramic Floor And Wall Tile
And By Product, 1986-2002 (index): Total, Quarry Tile, And
Glazed
Wall Tile................................................................................................
Comparison Of Gross Profit Margins For U.S. Ceramic Floor
And Wall
Tile Plants And The U.S. Manufacturing Average,
1977-2002 (percent)................................................................................
|
|
| |
|
|
| SECTION
2 |
U.S.
CERAMIC TILE SHIPMENTS.........................................................
|
21
|
| |
Summary
Of Major Findings....................................................................
Ceramic
Tile Shipments.........................................................................
Inroads
Made By Foreign-Sourced Products............................................
Manufacturer
Shipment Mix And Pricing.................................................
New Products
And Capacity Expansion.................................................
|
21
21
22
22
23
|
| Table
2-1 |
Value
Of U.S. Factory Ceramic Floor And Wall Tile Shipments, 1977-2002
(dollars)................................................................................................
|
25
|
| Table
2-2 |
Ceramic
Floor And Wall Tiles' Position In The U.S. Floor Covering
Industry,
1977-2002 (dollars and percent): Total U.S. Floor Covering
Shipments,
Percent Gross Domestic Product, And Ceramic Floor And Wall
Tile
Percent Total....................................................................................
|
26
|
| Table
2-3 |
U.S.
Quantity Factory Ceramic Floor And Wall Tile Shipments, 1977-2002
(square feet)........................................................................................
|
27
|
| Table
2-4 |
U.S.
Average Value Per Square Foot Of Ceramic Floor And Wall Tile
Shipped,1977-2002 (dollars)..................................................................
|
28
|
Table
2-5
Table 2-6
Table 2-7
|
Value
Of U.S. Ceramic Floor And Wall Tile Factory Shipments By Product
Type,1992-2002 (dollars): Glazed With Facial Area Greater
Than 6 And
Less Than 59 Square Inches, Glazed Having A Facial Area 59
Square
Inches Or Greater, And Unglazed And MosaicTiles....................................
U.S. Quantity
Ceramic Floor And Wall Tile Factory Shipments By
Product Type, 1992-2002 (square feet): Glazed With Facial Area
Greater Than 6 And Less Than 59 Square Inches, Glazed Having
A
Facial Area 59 Square Inches Or Greater, And Unglazed And Mosaic
Tiles.............................................................
U.S. Average
Value Per Square Foot Of Ceramic Floor And Wall Tile
Shipped By Product Type, 1992-2002 (dollars): Glazed With Facial
Area Greater Than 6 And Less Than 59 Square Inches, Glazed
Having A Facial Area 59 Square Inches Or Greater, And Unglazed
And Mosaic Tiles .......................................................................................
|
29
30
31
|
| SECTION
3 |
U.S.
CERAMIC TILE IMPORTS AND REVIEW OF MAJOR
PRODUCING COUNTRY MARKETS.............................................
|
32
|
| |
Summary Of Major Findings.........................................................
U.S.
Ceramic Tile Imports............................................................
Imports'
Share Of The U.S. Market...............................................
Import
Pricing Trends..................................................................
Insurance
And Freight Costs And Tariff Charges.............................
Italian
Imports.............................................................................
Italian
Ceramic Tile Industry..........................................................
Spanish
Imports..........................................................................
Spanish
Ceramic Tile Industry.......................................................
Mexican Imports..........................................................................
Mexican Ceramic Tile Industry.......................................................
Brazilian Imports...........................................................................
Brazilian Ceramic Tile Industry.......................................................
|
32
32
33
33
34
35
35
36
37
38
38
39
40
|
| Table
3-1 |
Total
Cost Value Of U.S. Ceramic Floor And Wall Tile Imports,
1989-2002 (dollars): Product Cost, Insurance And Freight,
And
Tariff......................................................................................
|
41
|
| Table
3-2 |
Share
Of U.S. Ceramic Floor And Wall Tile Value Of Imports
By Product Cost, Insurance And Freight Costs, And Tariff
Charges, 1989-2002 (percent).................................................... |
42
|
| Table
3-3 |
U.S.
Ceramic Floor And Wall Tile Imports, 1987-2002
(square feet and dollars).............................................................
|
43
|
Table
3-4
Table 3-5
Table 3-6
Table 3-7
Table 3-8
Table 3-9
Table 3-10
Table 3-11
Table 3-12
Table 3-13 |
U.S.
Ceramic Floor And Wall Tile Imports For Mosaic And Other
Ceramic Tile, 1995-2002 (square feet and dollars)........................
U.S. Imports Of Glazed And Unglazed Ceramic Floor And Wall
Tile
By Type And Size, 1995-2002 (square feet and number)...................
Total Cost Value Of U.S. Ceramic Floor And Wall Tile Imports
For The
Top Fifteen Countries Of Origin, 1996-2002 (dollars)........................
Quantity U.S. Ceramic Floor And Wall Tile Imports For The
Top
Fifteen Countries Of Origin And Average Value Per Square Foot
Of Product Imported, 1996-2002 (square feet and dollars)..................
Value Of U.S. Ceramic Floor And Wall Tile Product Imports,
Insurance
And Freight Costs, And Tariff Charges For The Top Four Countries
Of Origin, 1996-2002 (dollars)........................................................
U.S. Imports Of Unglazed And Glazed Mosaic Tile By Size Category
And By Major Country Of Origin, 1996-2002 (square feet and
dollars).....
U.S. Imports Of Non-Mosaic Unglazed And Glazed Ceramic Floor
And
Wall Tile By Size Category By Major Country Of Origin, 1996-2002
(square feet and dollars)...................................................
Sales Estimates For 28 Leading Non-U.S. Based Ceramic Tile
Manufacturers, 2000 (dollars)..........................................................
Ceramic Tile Production For Nine Leading World Manufacturers
And
Share Of Total World Output, 2001 (square feet and percent)..............
Sales And Operating Ratios For Internacional De Ceramica
(Interceramic) And Sales By Geographic Area, 1996-2001
(pesos and percent): Sales, Cost Of Sales, Selling And Administrative
Expenses, Operating Income, And Capital Expenditures......................
|
44
45
47
48
49
50
51
53
54
55
|
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|
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| SECTION
4 |
U.S.
CERAMIC TILE END-USE MARKETS AND FACTORS
AFFECTING DOMESTIC DEMAND...........................................................
|
56 |
| |
Summary
Of Major Findings.......................................................................
New Residential
Construction Market..........................................................
Residential
Remodeling Market...................................................................
Nonresidential
Markets..............................................................................
|
56
56
57
58
|
| Table
4-1 |
Value
Of U.S. Ceramic Floor And Wall Tile Purchases By Major
End-Use Market, 1982-2002 (dollars): New Residential
Construction, Residential Remodeling And Repairs, New
Nonresidential Construction, And Commercial Contract................................
|
60
|
| Table
4-2 |
Percent Distribution Of U.S. Ceramic Floor And Wall Tile Purchases
By Major End-Use Market, 1982-2002 (percent): New Residential
Construction, Residential Remodeling And Repairs, New Nonresidential
Construction, And Commercial Contract...................................................... |
61
|
Table
4-3
Table 4-4
Table 4-5
Table 4-6
Table 4-7
Table 4-8
Table 4-9
Table 4-10
Table 4-11
Table 4-12
Table 4-13
Table 4-14
Table 4-15
Table 4-16
Table 4-17
Table 4-18
Table 4-19
Table 4-20
Table 4-21
Table 4-22
|
Top Twenty-Five
Ceramic Tile Brands Used By U.S. New Home Builders
And Remodeling Contractors Over The Past Twelve Months,
2001 (percent).........................................................................................
Top Six Ceramic Tile Brands Used By U.S. New Home Builders
By Region,
Cost Of Home, Units Built, And Home Type, 2001 (percent)..........................
Top Six Ceramic Tile Brands Used By U.S. Remodeling Contractors
By
Region, Cost Of Home, Number Of Projects, And Home Type,
2001 (percent)...........................................................................................
Real U.S. Spending On Building Construction And By Market,
1977-2002
(dollars): Total Buildings, Residential Buildings, And Nonresidential
Buildings.....................................................................................................
Real U.S. Spending On Construction Put In Place By Market
And Building
Type, 1998-2002 (dollars): Residential Buildings By Type,
Nonresidential
Buildings By Type, And Public Buildings By Type..........................................
Total
U.S. Housing Demand By Sector By Region, 1997-2002 (number):
Northeast, Midwest, South, West, And Total.................................................
New U.S. Privately Owned Housing Units Started And By Type
Of Structure, 1980-2002 (number): Total Starts, And In Structures
With 1 Unit, 2 To 4 Units, And 5 Units Or More.............................................
Monthly Private U.S. Housing Units Authorized By 19,000 Building
Permit Places By Region, 2001 And 2002 (number): Total,
Northeast, Midwest, South, And West...........................................................
U.S. New And Replacement Residential Kitchens And Bathrooms,
1990-2002 (number).....................................................................................
Number Of Kitchens And Bathrooms In New U.S. Housing Units
By Type Of Structure, 1995-2002 (number): Single-Family Home,
Multi-Family Buildings, And Mobile Homes....................................................
Total Bathrooms In New U.S. Housing Units And By Type Of
Unit And Region, 1995-2001 (number): Single-Family Homes
And Multi-Family Buildings..........................................................................
New U.S. Privately Owned Single-Family Homes By Number
Of Bathrooms And By Region, 1990-2001 (number and percent):
1 1/2 Bathrooms Or Less, 2 Bathrooms, 2 1/2 Bathrooms,
And 3 Bathrooms Or More...........................................................................
New U.S. Housing Units In Multi-Family Buildings By Number
Of Bathrooms And By Region, 1990-2001 (number and percent):
1 Bathroom, 1 1/2 Bathrooms, And 2 Bathrooms Or More.............................
Average Size Per New U.S. Housing Unit By Type Of Unit And
Region, 1990-2001 (square feet)..................................................................
Total U.S. Residential Property Owner Spending On
Improvements, Additions, Alterations, And Repairs And Residential
Spending On Kitchen And Bathroom Remodeling, 1977-2002
(dollars)......................................................................................................
U.S. Kitchen And Bathroom Remodeling Spending By Ownership
Of Residential Property, 1993-2002 (dollars): Kitchen Remodeling,
Bathroom Remodeling, And Kitchen And Bathroom
Remodeling....................................................................................................
U.S. Average Annual Household Spending On Maintenance And
Repair Commodities By Demographic Characteristic, 1997 And
2000 (dollars): Income, Age, Family Size, And Region; Homeowners
And Renters..................................................................................................
U.S. Home Mortgage Interest Rates And Personal Income,
1980-2002 (percent and dollars)......................................................................
Distribution Of U.S. Housing Units By Number Of Bathrooms,
Total Number Of Residential Bathrooms, And Average Bathrooms
Per Unit, 1980-2001 (number)..........................................................................
U.S. Housing Units By Year Built By Region, Before 1960 And
1960-1999 (number)........................................................................................
|
62
63
64
65
66
67
69
70
71
72
73
75
77
79
80
81
82
84
85
86
|
| Table
4-23 |
Number
Of U.S. Hotels And Motels, Number Of Guest Rooms,
And Lodging Industry Construction Spending, 1982-2002
(number and dollars)....................................................................................... |
87
|
| |
|
|
| SECTION
5 |
U.S.
CERAMIC TILE DISTRIBUTION AND CONSUMER DEMOGRAPHICS................ |
88
|
| |
Summary
Of Major Findings..........................................................
Ceramic
Tile Distribution Channels.................................................
Rising
Influence Of Floor Covering Marketers...................................
Ceramic
Tile Dealer Consolidation .................................................
Dal-Tile
Distribution Model.............................................................
Hard
Surface Flooring Retail Distribution Channels..........................
Household Hard Surface Flooring Purchaser Demographics.............
Ceramic Tile Installation Contractor Market....................................
|
88
88
89
90
91
93
93
94
|
| Table
5-1 |
U.S.
Retail Hard Surface Flooring Sales By Type Of Retailer, 1992-2002
(dollars): Floor Covering Stores, Home Centers, Other Building
Material
Dealers, Furniture Stores, And Paint, Glass, And Wallpaper
Stores..................
|
96
|
| Table
5-2 |
Ceramic
Tile's Share Of U.S. Hard Surface Flooring Market Sales And
Per Capita Sales, 1987-2007 (square feet and percent)...........................
|
97
|
| Table
5-3 |
Monthly
U.S. Building Material Dealers Sales, 1999-2002 (dollars)...................................................................................................
|
98
|
| Table
5-4 |
Number,
Revenues, Material Costs, And Work By Type Of Building For
U.S. Contractors Specializing In Ceramic Tile, Mosaic, And
Terrazzo Work,
1982-2002 (number, dollars, and percent)............................................
|
99
|
| Table
5-5 |
U.S.
Ceramic Tile, Mosaic, And Terrazzo Work Contractor Revenues
By
Type Of Work, 1987-2002 (dollars): New Construction, Additions
And Reconstruction, And Maintenance And Repair ............................
|
101
|
Table
5-6
Table 5-7
Table 5-8
Table 5-9
Table 5-10
Table 5-11
Table 5-12
Table 5-13
Table 5-14 |
Ceramic
Tile Installation Revenues And Revenues Per Square Foot Of
Ceramic
Tile Installed, 1987-2002 (dollars)...............................................................
Revenues Of U.S. Contractors Specializing In Ceramic Tile,
Mosaic, And
Terrazzo Work By Region And State, 1987-2002 (dollars).......................
Percent Distribution Of U.S. Ceramic Tile, Mosaic, And Terrazzo
Work
Revenues By Region And State, 1987-2002 (percent)................................
Number
Of U.S. Contractors Specializing In Ceramic Tile, Mosaic,
And Terrazzo Work By Region And State, 1987-2002 (number)
...................
Average Revenues Of U.S. Contractors Specializing In Ceramic
Tile,
Mosaic, And Terrazzo Work By Region And State, 1987-2002
(dollars) ....................................................................................................
U.S. Household Spending On Hard Surface Flooring And Installation,
1985-2000 (dollars): Homeowners And Renters; Material And
Installation
And Material Only ....................................................................
U.S. Household Spending On Hard Surface Flooring And Installation
By Demographic Characteristic, 1990-2000 (dollars): Household
Income,
Age Of Household Head, Size Of Household, And Region .........................
Average U.S. Household Spending On Hard Surface Flooring And
Installation
By Demographic Characteristic For Homeowners And Renters,
2000 (dollars): Household Income, Age Of Household Head, Size
Of
Household, And Region...........................................................................
Distribution Of U.S. Households By Demographic Characteristic,
1985-2000 (percent): Household Income, Age Of Household Head,
Household Size, Region, And Total Households ........................................
|
102
103
106
109
111
114
115
117
119
|
| |
|
|
| SECTION
6 |
U.S.
CERAMIC TILE EXPORTS AND CANADIAN IMPORTS........................... |
120
|
| |
Summary
Of Major Findings..................................................................
U.S.
Export Trends...............................................................................
Export
Pricing......................................................................................
Export
Shipments By Market.................................................................
Canadian
Market Trends........................................................................
|
120
120
120
121
121
|
| Table
6-1 |
U.S.
Ceramic Floor And Wall Tile Exports, 1977-2002 (dollars)..............
|
123
|
| Table
6-2 |
U.S.
Exports Of Glazed And Unglazed Ceramic Floor And Wall Tile
By Type, 1995-2002 (square feet and number): Mosaic And Other
Tile.................
|
124
|
| Table
6-3 |
U.S.
Ceramic Floor And Wall Tile Exports For The Top Nine Countries
Of Destination, 1996-2002 (square feet and dollars)...................................
|
125
|
| Table
6-4 |
U.S.
Exports Of Glazed And Unglazed Ceramic Floor And Wall Tile
By Type By Major Country Of Destination, 1996-2002 (square
feet and dollars) ....
|
126
|
| Table
6-5 |
Canadian
Imports Of Floor And Wall Tile, 1996-2001 (square feet and
Canadian dollars) ..............................................................................
|
127
|
| Table
6-6 |
Canadian
Imports Of Floor And Wall Tile By Product Type And Major Country
Of Origin, 1998-2001 (Canadian dollars): Glazed And Unglazed
Tiles, Less Than 7 cm And Other Sizes .......................................
|
128
|
| Table
6-7 |
Value
Of Canadian Building Permits And Canadian Housing Starts,
1993-2001 (number and Canadian dollars)....................................................
|
129
|
| |
|
|
| SECTION
7 |
COST
STRUCTURE OF U.S. CERAMIC TILE PLANTS AND THE
COMPETITIVE ENVIRONMENT......................................................... |
130 |
| |
Summary
Of Major Findings ..............................................................
Competitive Environment...................................................................
Leading Marketers And Market Shares...............................................
Industry Profit Margins......................................................................
Capital Investments..........................................................................
|
130
130
131
131
132 |
| Table
7-1 |
Number
Of U.S. Ceramic Floor And Wall Tile Manufacturers, Plants And
Facility Revenues, 1977-2002 (number and dollars)....................................
|
133
|
| Table
7-2 |
U.S.
Ceramic Floor And Wall Tile Plant Operating Ratios And Profit
Margins,
1977-2002 (percent): Payroll, Other Labor Costs, Material Costs,
And Gross
Profit Margin Percent Plant Shipments......................................................
|
134
|
| Table
7-3 |
U.S.
Producer Price Trends For Clay, Ceramic, And Refractory Minerals,
1987-2002 (index)...................................................................................
|
135
|
| Table
7-4 |
U.S.
Ceramic Floor And Wall Tile Plant Labor Situation, 1977-2002
(number, dollars, and percent): Number Of Employees; Shipments
Per
Employee; Production Workers Percent Total Employees, Average
Hourly Wages, And Average Weekly Hours................................................
|
136
|
| Table
7-5 |
U.S. Ceramic Floor And Wall Tile Plant Production And Inventory
Trends,
1982-2002 (square feet and ratio): Plant Production And Shipments,
Inventory Change, And Inventory/Shipment Ratio...........................................
|
137
|
| Table
7-6 |
New U.S. Ceramic Floor And Wall Tile Capital Expenditure Trends,
1982-2000 (dollars and percent): New Capital Expenditures, Five
Year Moving Average, And Percent New Buildings And New
Machinery...................................................................................................
|
138
|
| Table
7-7 |
Number Of U.S. Ceramic Floor And Wall Tile Plants By State,
1991-1999 (number): Total Plants And Plants With 20 Or More
Employees................................................................................................
|
139
|
| Table
7-8 |
Distribution
Of U.S. Ceramic Floor And Wall Tile Plants, Plant Shipments,
And Operating Ratios By Employee-Size, 1992-1999 (number, dollars,
and percent)...............................................................................................
|
140
|
| Table
7-9 |
Sales And Market Share For Seven Leading U.S. Ceramic Floor
And
Wall Tile Manufacturers And Marketers, 2001 (dollars and percent)................
|
141
|
| Table
7-10 |
Sales And Operating Ratios For Dal-Tile International, 1995-2001
(dollars and percent): Sales, Cost Of Sales, Transportation,
Other
Operating Expenses, And Operating Income................................................
|
142
|
| Table
7-11 |
Dal-Tile International Manufacturing Facilities, 2001 (location,
product,
and square feet).......................................................................................
|
143
|
| |
|
|
| SECTION
8 |
COMPETITIVE
INTELLIGENCE: COMPANY PROFILES AND RECENT
DEVELOPMENTS ........................................................................... |
144 |
| |
Sources,
Methodology, And Objectives..............................................
|
144
|
| |
American
Marazzi Tile, Inc...............................................................
|
145
|
| |
Marazzi
Group........................................................................
American Marazzi Manufacturing And Products.........................
Sales And Market Share..........................................................
|
145
145
146
|
| |
Beaulieu
of America....................................................................... |
147
|
| |
Hard
Surface Division............................................................
|
147
|
| |
Cecrisa
Revestimentos Cerâmicos SA........................................... |
148
|
| |
Ceramic
Tile Production And Sales.........................................
|
148
|
| |
Ceramica
Carabobo C.A. S.A.C.A. ................................................. |
149
|
| |
Ceramic
Tile Operations And Sales..........................................
|
149
|
| |
Crossville
Ceramics........................................................................
|
150
|
| |
Ceramic
Tile Products And Market...........................................
Production And New Plant........................................................
Sales And Market Share..........................................................
|
150
150
151
|
| |
Dal-Tile
International, Inc. .................................................................. |
152
|
| |
Acquired
By Mohawk Industries .................................................
Ceramic Tile Products And Brands ............................................
Distribution Channels.................................................................
Manufacturing ..........................................................................
Sales And Market Share............................................................
|
152
152
153
155
156
|
| |
Ege
Seramik America....................................................................... |
157
|
| |
Ceramic
Tile Products...............................................................
Manufacturing And Distribution...................................................
|
157
157
|
| |
EmilCeramica
.................................................................................
|
159
|
| |
Ceramic
Tile Products And Production ......................................
EmilAmerica ..........................................................................
|
159
159
|
| |
Florida
Tile Industries, Inc.................................................................
|
160
|
| |
Manufacturing
And Distribution..................................................
New Products.........................................................................
Sales And Market Share.........................................................
|
160
160
161
|
| |
Florim
USA .................................................................................. |
162
|
| |
Parent
Company....................................................................
Manufacturing And Products...................................................
Sales And Market Share.........................................................
|
162
162
163
|
| |
Gruppo
Ceramiche Ricchetti S.p.A..................................................
|
164
|
| |
Manufacturing
And Markets....................................................
Brands And New Products.....................................................
|
164
164
|
| |
Ilva
S.A........................................................................................
|
165
|
| |
Manufacturing
And Production................................................
Product Lines........................................................................
|
165
165
|
| |
Internacional
de Cerámica S.A. de C.V............................................ |
167
|
| |
Mexican
And United States Operations ...................................
Manufacturing And Capacity....................................................
Product Lines 169 Distribution..................................................
Sales And Profit Trends...........................................................
|
167
168
170
171
|
| |
Laufen
USA .................................................................................. |
173
|
| |
Laufen
Companies And Sales..................................................
New Products........................................................................
|
173
173
|
| |
Porcelanite....................................................................................
|
175
|
| |
Manufacturing
And Products...................................................
|
175
|
| |
Shaw
Industries, Inc...................................................................... |
176
|
| |
Shaw
Ceramics.....................................................................
New Products........................................................................
|
176
176
|
| |
Vitromex
S.A. de C.V. .................................................................. |
178
|
| |
Manufacturing
And Markets....................................................
|
178
|
|
 |
 |
|
